WordStorm PR Partners With The Food Crafters

WordStorm PR Partners With The Food Crafters

WordStorm PR has announced it is now representing The Food Crafters, a newly-launched company that is reinventing much-loved traditional foods for the world of special dietary requirements.

Well-versed in the health food industry, France Rechichi and David Amar have always pushed for change and embraced innovation. After noticing a gap in the hospitality market for gluten free pizza bases, their first business venture Pizzaiolis was established.  With the business taking off, the two business partners brainstormed other products they could produce to meet individual dietary requirements without compromising on nutrients, texture or taste.

The Food Crafters is the brainchild of France Rechichi and David Amar, who decided it was time for gluten-intolerant cookie lovers to get the food they love.

Using their joint expertise, they developed a solution and have launched a range of cookies that can satisfy both dietary and sweet-tooth needs. Low in sugar and high in fibre, the gluten-free cookie range does not rely on empty calories and offers a healthy alternative in a limited market.

Wordstorm PR director Monica Rosenfeld said the agency was excited to be working with The Food Crafters.

“The dynamic team are changing the landscape of gluten-free products, and we look forward to informing the public about a product that can meet dietary requirements without compromising on taste or nutrition,” she said.




Please login with linkedin to comment

2016 The Food Crafters

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]