Woolworths No Longer “Cheap Cheap” Replaces Tagline With “Always At Woolworths”

Woolworths No Longer “Cheap Cheap” Replaces Tagline With “Always At Woolworths”
SHARE
THIS



Supermarket giant Woolworths has launched a new price-based marketing campaign to reinforce its $500 million investment into lower grocery prices.

The new campaign, “Always at Woolworths”, replaces “Cheap Cheap” tagline, which will run in print, online, television and radio, focuses on everyday value in Woolworths supermarkets rather than one-off discounts.

Woolworths plans to invest more than $500 million in reducing grocery prices to “neutralise” Coles and “contain” Aldi. The retailer has invested more than $200 million into reducing prices this year and claims its prices are now as cheap, if not slightly cheaper, than a similar basket of groceries at Coles.

“Woolworths always calls out its value offer to our customers, and the new ‘low prices, always’ campaign does just that,” a Woolworths spokesman said.

“It tells our customers than on hundreds of products across our stores they can expect the same low prices – week-in, week-out, the prices will be remaining at the low price.”

Brad Banducci is the managing director Woolworths Food Group said in August that Woolworths’ marketing strategy would slowly evolve but the focus on fresh food and cheaper prices, but not “cheap cheap”, would remain consistent.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?