Pacific Magazines’ Women’s Health has announced the launch of a series of intimate and exclusive pop-up fitness events.
In partnership with Clinique, the inaugural ‘Secret Sweats’ event will launch on Tuesday 3 April, and will see 30 fitness-obsessed Sydneysiders participate in a high-intensity 45-minute workout, held at a secret Sydney location.
The workout will be led by a high-profile master trainer direct from New York. Ticketholders will receive an email 72 hours prior revealing the details of the secret location and the internationally recognised trainer.
Jacqui Mooney, editor of Women’s Health, said: “Secret Sweats is the next step forward in evolving the Women’s Health brand as we continue to grow into new spaces with like-minded partners.
“Women’s Health is so much more than just a magazine; it’s a global community of women that’s all about empowerment. Our mission is to deeply engage with our rapidly-growing audience; inspiring them to be fitter, happier, healthier and stronger, both physically and mentally.
“Secret Sweats is set to be the feel-good movement of 2018, and no two events will ever be the same, so watch this space.”
Secret Sweats launches to coincide with the much-anticipated release of Women’s Health’s annual ‘Fitfluential’ issue (on sale Wednesday 5 April ), which celebrates 25 game-changing Aussie women making waves in the health, fitness and wellness world.
The Secret Sweats initiative will be promoted across all Women’s Health touch points, including print, online and social. In addition, the Pacific network will support the ongoing initiative.