Women In Media: It’s Data Creative & Visual Domain’s Renece Brewster

Women In Media: It’s Data Creative & Visual Domain’s Renece Brewster
SHARE
THIS


What best describes you?

Today B&T’s Women In Media profile features the boss of not one BUT two companies! Yes, it’s the wonderful Renece Brewster, who’s not only CEO and Founder of Data Creative but also CEO and co-founder at Visual Domain. She reveals all here…

Describe your average day?
Our business, Data Creative is a technology platform that ​creates data driven personalised videos in seconds. The hours between nine to five are​ generally a blur of decision making, team catch ups, client meetings and getting through all the urgent things on the to do list – with lots of coffee in between!​

In ​the short twelve months we’ve been operating, we’ve worked with some amazing brands like NAB, Coles Flybuys, Bupa and many more, but as our business is still young, a lot of my time is spent connecting with people and educating them on what we’re doing.

​A​s a result of this, it’s not uncommon for me to have six meetings a day so the small moments I do have in between meetings, I need to fit a lot in. There are a million balls in the air at once, so I often feel like I’m just punching up balloons making sure they don’t hit the ground.

I feel like my day really starts after 5:30, as this is when I work through my bigger projects with minimum interruptions.

What’s the most challenging thing about your job?
Prioritising my time! We’re still very much in start-up mode so I wear a lot of hats in any given hour of the day. We’re currently seeking funding, chasing sales, project managing new campaigns and supporting our team. Everything is important, so making sure everything gets my time is the most challenging part of by job.​

What drives you?
What we’re doing is totally new and for most clients it’s their first time using this type of technology in their communications. I’m driven by the excitement they have in what we’re creating, and then seeing our ideas come to life and exceeding expectations.​

​Every campaign we’ve done to date we’ve had increased engagement, which is incredibly rewarding and I know we’re just scratching the surface of what we can do!​

What’s the hardest brief you’ve ever received or hardest job to execute?
Every time we start a campaign we’re challenging what the platform can do. Whether it’s a new feature, a new way of calculating the data or simple things like changing colours in a video on the fly. Creatively executing some of our clients ideas often leaves us stumped but I love that my team are always up for making the impossible possible and always take the challenge head on.

What has been your favourite job in media and why?
​I love what I do now! I’ve worked in video production for the past eight years and I’m incredibly passionate about its use as a method of communication. I’m now combining video production with technology that’s so cutting edge and constantly evolving. Every day presents itself with new opportunities that generally take me out of my comfort zone, which I love, and for me it’s a good sign that I’m in the right place, doing the right thing.

What would be your ultimate role?
​I love what I do now but I can’t wait to have a few more years of doing this under my belt, hopefully making it a huge global success. It’s this future potential that really excites me and I can only hope it’s with as good as a team as we have today.

What’s your proudest professional moment?
​Being surrounded by a team that’s as passionate about data creative as I am. Some days can be relentless and building new technology is not without its challenges, so its nice when we all have a win and no matter how small the win may be, we all share in it together.

What’s your quirkiest attribute?
​Hmm, might have to ask my team that question!  I have a pretty messed up sense of humour, might just leave it at that, ha, ha!

One thing no one knows about you?
I’m actually a trained lifeguard, so at least I always have that to fall back on.

What are advertising/marketing’s biggest challenges or threats?
The biggest challenge facing marketing and advertising is its ability to cut through and connect with the right audience. The importance of businesses to talk to everyone as an individual is well known and as a result, businesses have become expect collectors of data… yet very few are actually doing anything more with it than personalising a name in an EDM.

I see the way our videos are very bold and brash in the way we include data, however I think the future will be far subtler. Individuals will be watching a video that is completely relevant to them, yet they will not even realise their video is unique.

What do you think are the most exciting things in the marketing and creative world at the moment?
We are only just scratching the surface on some amazing technologies that will change the world we live in including AR, VR, retina controlled content, 3D printing and many more, but what’s so exciting about all of these is just how accessible they are. It’s no longer just marketers with big budgets who succeed; it’s the savvy ones who are open to new ideas and creative executions.

​Likewise, we’re seeing a huge rise of ideas from entrepreneurs designed to disrupt and reinvent the way we do business. It’s so exciting to watch and it’s what motivates me to constantly push myself and what’s possible.

Hardest lesson you’ve had to learn (in or out of workforce)?
My gut instinct plays such a big part of my decision making process, yet it’s taken me a long time to learn to trust it. Perhaps one of the better things of getting older is learning to trust yourself and remaining true to yourself, even if the path looks harder.

Tea or coffee?
Coffee… lots of coffee​..,

Cats or dogs?
Dogs​

Guilty pleasure?
A Magnum before bed…​ every. single. night.

What’s your favourite TV programme?
Made in Chelsea – it’s the best, trash, fashion, drama, reality all rolled into one! Maybe this is my guilty pleasure!​

What turns you on, emotionally, creatively, spirituality?
​Inspiring people that fuel you with their presence.

What turns you off?
Egotistical people​

What profession other than your own would you like to attempt?
Honestly, I have no idea!

What profession would you not like to do?
Anything repetitive, the thought of doing the same thing everyday would drive me spare!​

Have you ever felt like giving up?
At least once a week! ​I sometimes wonder why they hell I’ve put my hand up for this. Being a mum also comes with a nice bag of guilt and I worry about the time I spend away from my kids. But I will never give up, I try and make the quality moments count with the kids and I know if I wasn’t doing this, I wouldn’t be me. I want them to see that chasing your dreams is possible if you’re not afraid to work.

What are the pearls of wisdom you know now, that you wish you knew when they were younger?
​That failing is ok. In fact it’s a necessity, but it’s how you come back from it that counts. ​

WIM-sponsor-bar-1

 

Please login with linkedin to comment

Latest News

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

Do you like say "I only watch SBS" in an attempt to sound smarter than you are? Well, why not pretend to read this too?

by B&T Magazine

B&T Magazine
Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News announces its annual Car Of The Year and it's not what you'd expect. Well, we certainly didn't expect it anyway.

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]

Nick Ballard, Managing Director
Australia & New Zealand, BlisMedia
  • Marketing
  • Technology

Blis Unveils New Consumer Behaviour Analytics Tool For Maketers

Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data. Smart Trends offers robust in-store consumer behavioural insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, […]