Women Lose Out To Men At Bonus Time In Sales And Marketing

Women Lose Out To Men At Bonus Time In Sales And Marketing
SHARE
THIS



Men outstrip women in sales and marketing by more than 50% when it comes to bonus time, new research has found.

The survey of 3,320 professionals by sales and marketing recruitment specialists, Alliance, reveals 28% of practitioners received a bonus or commission and just over half receive some type of benefit.

The data drawn from the Alliance MySalaryPortal revealed the average bonus received by males in the profession over the past year was $15,299 compared to a $10,727 bonus for women.

Alliance executive general manager, Paul Barbaro said payment of bonuses and benefits are a key part of a company’s arsenal to attract great talent and are a critical tool to retain and reward best performers.

“Many businesses have cut staff numbers and without the profits coming in they’re finding more creative ways to reward high performers whether through bonuses attached to profit or a mix of desirable benefits,” he said.

The research showed the highest recorded bonus was $130,000 received by a male GM of Marketing working in a large wholesale trade company in Sydney. He has a Masters degree and manages between 11-25 people.

Barbaro said the 50% disparity in bonuses between the genders mirrors inequities across other professions where research shows men consistently receive a larger cut of the pie. However, he said, the situation is changing in some professions.

“The equation is pretty simple, if a business doesn’t pay equitably, it won’t attract women and they will miss out on the diversity of thinking that both genders bring to the table,” he said.

“Other Australian professions actively track pay disparity and are addressing the gaps. For example, the accounting profession has acted on a major disparity in bonus payments between men and women.

“While male accountants over the past year received higher bonuses than their female counterparts – $10,612 compared to $8,025 – the gap has narrowed by 60%. In the previous year (2012 – 2013) the average bonus for male accountants was almost double at $12,900 versus $6,400 for women.

“It has to come from the top. In the case of the accounting profession there’s a strong commitment to make remuneration between men and women equitable. They recognise the competitive nature of the industry and the absolute value a great practitioner can have – whether that is a male or female,” Barbaro said.

The Alliance MySalaryPortal also revealed the more than half of the surveyed sales and marketing professionals received some form of workplace benefits.

Barbaro said trending in sales and marketing, and across a number of Australian professions, is a resurgence in training.

“A year ago paid training barely made the top 10 list. Now, professionals want to up skill to cover skills gaps left in shrunken teams and to broaden the scope of opportunity for themselves as the economy picks up pace,” he said.

“This is also a reaction by employers to provide staff with a benefit in lieu of a bigger pay rise and to address a dearth of sales digital skills we’re continuing to experience in Australia.

“This could however be a double edged sword for employers who want to keep their staff engaged but who risk losing them in the near future by arming them with attractive new skills.”

Top five benefits

 Benefits Received  
Mobile phone/mobile allowance 20.7%
Flexible working hours 15%
Company paid training 11.4%
Car park 11%
Paid Maternity/Paternity Leave 8.9%

 

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine