Women Lose Out To Men At Bonus Time In Sales And Marketing

Women Lose Out To Men At Bonus Time In Sales And Marketing
SHARE
THIS



Men outstrip women in sales and marketing by more than 50% when it comes to bonus time, new research has found.

The survey of 3,320 professionals by sales and marketing recruitment specialists, Alliance, reveals 28% of practitioners received a bonus or commission and just over half receive some type of benefit.

The data drawn from the Alliance MySalaryPortal revealed the average bonus received by males in the profession over the past year was $15,299 compared to a $10,727 bonus for women.

Alliance executive general manager, Paul Barbaro said payment of bonuses and benefits are a key part of a company’s arsenal to attract great talent and are a critical tool to retain and reward best performers.

“Many businesses have cut staff numbers and without the profits coming in they’re finding more creative ways to reward high performers whether through bonuses attached to profit or a mix of desirable benefits,” he said.

The research showed the highest recorded bonus was $130,000 received by a male GM of Marketing working in a large wholesale trade company in Sydney. He has a Masters degree and manages between 11-25 people.

Barbaro said the 50% disparity in bonuses between the genders mirrors inequities across other professions where research shows men consistently receive a larger cut of the pie. However, he said, the situation is changing in some professions.

“The equation is pretty simple, if a business doesn’t pay equitably, it won’t attract women and they will miss out on the diversity of thinking that both genders bring to the table,” he said.

“Other Australian professions actively track pay disparity and are addressing the gaps. For example, the accounting profession has acted on a major disparity in bonus payments between men and women.

“While male accountants over the past year received higher bonuses than their female counterparts – $10,612 compared to $8,025 – the gap has narrowed by 60%. In the previous year (2012 – 2013) the average bonus for male accountants was almost double at $12,900 versus $6,400 for women.

“It has to come from the top. In the case of the accounting profession there’s a strong commitment to make remuneration between men and women equitable. They recognise the competitive nature of the industry and the absolute value a great practitioner can have – whether that is a male or female,” Barbaro said.

The Alliance MySalaryPortal also revealed the more than half of the surveyed sales and marketing professionals received some form of workplace benefits.

Barbaro said trending in sales and marketing, and across a number of Australian professions, is a resurgence in training.

“A year ago paid training barely made the top 10 list. Now, professionals want to up skill to cover skills gaps left in shrunken teams and to broaden the scope of opportunity for themselves as the economy picks up pace,” he said.

“This is also a reaction by employers to provide staff with a benefit in lieu of a bigger pay rise and to address a dearth of sales digital skills we’re continuing to experience in Australia.

“This could however be a double edged sword for employers who want to keep their staff engaged but who risk losing them in the near future by arming them with attractive new skills.”

Top five benefits

 Benefits Received  
Mobile phone/mobile allowance 20.7%
Flexible working hours 15%
Company paid training 11.4%
Car park 11%
Paid Maternity/Paternity Leave 8.9%

 

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]