William Hill spells the end for Sportingbet and Centrebet brands

William Hill spells the end for Sportingbet and Centrebet brands
SHARE
THIS



British bookmaker William Hill has made another major move in the Australian wagering market with the announcement that it will look to bin online betting brands Sportingbet and Centrebet.

After last month confirming the purchase of Tom Waterhouse for up to $110m, the UK sports betting firm will scrap Sportingbet and Centrebet brands as part of its consolidation of its Australian assets, according to The Australian Financial Review.

William Hill chief executive Ralph Topping told the AFR that there’s “confusion of brands and you have to look for a unifying brand”, adding that: “They're all strong brands but I believe the strongest brand of the lot is potentially William Hill."

Earlier this year, William Hill purchased Sportingbet Australia for more than $600m, which added to the purchase of Tom Waterhouse, means the UK company is in prime position to take on local wagering firms Tabcorp and Tatts Group in the betting market here.  

Please login with linkedin to comment

Latest News

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]