Wicked Sister has teamed up with specialist brand and packaging design agency Boxer & Co. for a revamp of its core range, which the company thought was beginning to feel dated and generic in the world of premium chilled desserts.
Inspired by contemporary food photography and luxury cues, a design was developed for the range of indulgent products with strong taste appeal and a clear navigation system.
The top and side panels of the packaging showcase photography that visually reveals what’s inside, to make it feel that little bit more enticing.
While the design retains many of its existing brand equities, the products are tied together with a strong visual look and feel, designed to give them memorability on shelf.
Wicked Sister general manager Sam Dickson said: “The Boxer Team listened to our thoughts and ideas for our packaging, website, Facebook and digital refresh. We are wrapped with the finished result.
“The brand refresh has ultimately resulted in stronger branding presence and increased sales for the company.”