Whybin\TBWA Wins Agency Of The Year At Catalogue Awards
Whybin\TBWA was crowned ‘Agency of the Year’ on Friday at the 24th Annual Australasian Catalogue Awards, recognising creativity, diversity and effectiveness of catalogue and shopper marketing.
With retailers, creatives, agencies and producers in the same room there was a great deal of excitement amongst the 684 guests for the much anticipated Agency of the Year Award.
Newcomers to the Awards last year, Whybin\TBWA were triumphant for their work on revitalising the David Jones brand. Not only winning Agency of the Year, Whybin\TBWA also took home four category wins for ‘W15 Home Book’, ‘Denim Destiny’, ‘Explore Beauty’ and the ‘S14 Christmas Book’.
Whybin\TBWA succeeded over stiff competition with finalists including Clemenger BBDO for Myer, Generic Publications for Harvey Norman and Domayne, and Red Jelly for Dan Murphy’s.
Jenny Calcott of Whybin\TBWA said on the night: “We are delighted to have claimed the title of Agency of the Year. Working with David Jones has been terrific and the team are completely dedicated. It’s certainly been an honour and we’re very proud of our efforts. The other finalists were all very deserving and it’s great to see just how much talent there is in the industry right now.”
The finalists were equally delighted – “A big congratulations to the entire Dan Murphy’s team! Our catalogue creative is so hard working and a big part of Dan Murphy’s multi-channel marketing campaign. We are thrilled to come out with some winners on the night – it’s been a great year for us!” Genevieve Blackman, publications coordinator at Dan Murphy’s.
“Myer are working hard to push the medium to a new fashionable level. Stylised catalogues deliver quality brand messages. The brand is committed to working within a multi-channel environment and winning the ‘Multi-channel Campaign’ Award for Myer’s ‘Bringing Back Wonderful’ was a stand out for all the creative and marketing teams at both Clemenger BBDO and Myer,” commented Natalie Warren- Smith, general manager marketing strategy and communications at Myer.
Trout Creative took out the award for ‘Judge’s Choice’ for its re-positioning of Reece ‘The Spring Bathroom’. “I am so thrilled for the team that we won this award! We are so proud of the work we produced and especially because we appreciate the great importance and pivotal role the catalogue plays within Reece’s sales and marketing mix. This catalogue was all about communicating the quality and style of the Reece offering and I’m so glad that the industry recognised how we pushed the catalogue to a new level,” said Koshtana Chokljat, production manager at Trout Creative.
Kellie Northwood, chief executive officer, ACA said of the night: “It is always a terrific event to celebrate a rich, diverse and creative industry. Some 77 per cent of the population engaged with a catalogue in the past month and these figures continue to rise proving that this is an exciting time to be a part of the industry. Special congratulations goes to Whybin\TBWA for being honored as Agency of the Year.
“This is a standout achievement and reflective of the wonderful work they are delivering for David Jones. With an Audience Reach at 19.7M, higher than any other media channel and readership on the increase, the ‘Catalogue’ is very much back in vogue.”
The Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media)
WINNER – Whybin/TBWA for David Jones
FINALISTS – Red Jelly for Dan Murphy’s, Clemenger BBDO for Myer, Generic Publications for Domayne and Harvey Norman
Best Young Designer (Sponsored by Sierra Delta and Offset Alpine Printing)
WINNER – Joshua Wallace of Chemist Warehouse
FINALISTS – Amanda Ellis of PFG Australia, Erin Wheeler of Generic Publications, Teya Evans of Ideaworks
Best Young Talent (Sponsored by Stora Enso)
WINNER – Justin Pigozzo of Rivers
FINALIST – Carly Sexton of Kmart, Carlo Mezzini of Stratco, Sarah Bragg of Kmart
Judge’s Choice (Sponsored by Australia Post)
WINNER – Reece produced by Trout Creative
FINALISTS – Castle Towers Shopping Centre produced by Plump and Spry, David Jones produced by Whybin\TBWA, Peter Alexander produced by Paper, Stone Scissors and Haven Licensing
Catalogue Retailer of the Year – Up to 1.5M (Sponsored by Norske Skog)
WINNER – David Jones
FINALISTS – Chemmart, Myer, Nutrimetics
Catalogue Retailer of the Year – Up to 3.5M (Sponsored by Norske Skog)
WINNER – Domayne
FINALISTS – Harvey Norman, Telstra, The Good Guys
Catalogue Retailer of the Year – Over 3.5M (Sponsored by Norske Skog)
WINNER – Dan Murphy’s
FINALISTS – Chemist Warehouse, Kmart, Woolworths
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.