Whybin\TBWA Sydney Launches Campaign for David Jones

Whybin\TBWA Sydney Launches Campaign for David Jones
SHARE
THIS



Whybin\TBWA Sydney has released a campaign to support the launch of the David Jones Spring/Summer 2014 season.

The integrated campaign centres around the concept of ‘Exploration.’

The campaign stretches across a range of media: catalogues, a print, digital and outdoor advertising campaign, a short film and TVC, and a suite of social media initiatives to drive consumer engagement.

The short film and TVC were shot by director Jeffrey Darling and include a music track by UK band Little Barrie titled ‘Surf Hell’. Jeffrey Darling, one of the world’s most sought after commercial directors, has previously worked with brands including LVMH, Qantas and American Express. For David Jones he has created a playful and fantastical journey through forests, beaches, museums and cityscapes. The David Jones brand ambassadors Jessica Gomes and Montana Cox feature throughout.

The stills for the campaign were shot by revered fashion and landscape photographer Derek Henderson, against a diverse range of travel-related backgrounds from hot air balloons to sail boats, from wild horses to muscle cars.

The launch of the campaign coincides with David Jones launching a dedicated YouTube channel where the film can be viewed and a content environment on its website ‘Style HQ’.

Paul Bradbury, CEO of Whybin\TBWA Sydney, says: “This season David Jones is once again inviting its customers to lead an extraordinary life, this time through the spirit of adventure. Our communication pack is built on the theme of exploration and curiosity. This Spring and Summer we want people to explore not only what David Jones has to offer in-store and online, but also their own personal brand of style.”

The new season collections will be unveiled at events on level seven at the David Jones store in Sydney CBD this Wednesday 30th July and Thursday 31st July. Attendees at the event will include Australian designers, media, celebrities and VIP customers.

Credits

ECDs: Matty Burton and Dave Bowman, Whybin\TBWA Sydney

CDs: Dave Brady Whybin\TBWA and David Park, Maud

Director/Production Company: Jeffrey Darling, MOTH

Photographer: Derek Henderson

Media: Carat

Latest News

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]