Whybin\TBWA Melbourne and Eleven have launched Seabay – a new campaign for the Australian Volunteer Coast Guard in partnership with eBay.
Aimed at raising vital funds for the Australian Volunteer Coast Guard, Seabay allows Aussies to bid on items recovered by Coast Guard volunteers and equipment used on actual rescues.
There’s a range of items up for auction, from a single flip-flop to a 24ft rescue vessel and even a broken surfboard signed by Kelly Slater and top Aussie surfer Stephanie Gilmour.
Seabay is set up to be an ongoing fundraising platform to help keep the 100 per cent volunteer-run organisation afloat.
Ashwin Gopal, creative director, Whybin\TBWA Melbourne said: “Projects like Seabay show the power of a good partnership. It gave us a unique opportunity to collaborate with eBay and use their hugely successful platform to help the Australian Volunteer Coast Guard.”
Ray Campbell, national commodore, Australian Volunteer Coast Guard, added: “The Seabay initiative will not only raise awareness of the Coast Guard but will generate the much needed donations that allow us to keep saving lives.
“With every item on Seabay, people have a chance to own something with a truly unique story.”
Advertising Agency: Whybin\TBWA Melbourne
Executive Creative Director: Paul Reardon
Creative Directors: Matt Stoddart and Ashwin Gopal
Art Director: Kieran Adams
Copywriter: Hannah Payton
Senior Account Director: Stephanie Luxmoore
Creative Technologist: David Johnson
Producers: Stephanie Leddin and Janine Wertheim
Director: Jesse Richards
Editors: Jesse Richards and Tom Lock
Head of Digital Production: Dave Keating
Print Producer: Kim Vincent
Retoucher: Kyle Black
PR Agency: Eleven
Senior Account Director: Fiona Milliken
Senior Account Manager: Claire Verlander
Senior Account Executive: Jade Barringer
Sand Artist: Dennis Massoud
Sound Design: Front Of House
Sound Designers: Phil Kenihan and Justin Bodanac
CEO, Loyalty: Simon Roach
Australian Volunteer Coast Guard: Ray Campbell, National Commodore
eBay consultant, Bid For Good: Nereda Stern