Who’s Marketing Tactics Copped Serious Shade From The Parentals?

Who’s Marketing Tactics Copped Serious Shade From The Parentals?
SHARE
THIS



Marketing to kids was easy until the parents found their voices and told everyone it’s not ok to make junk food and soft drink seem fun and exciting to the youngin’s.

This week, online food and activity advocacy group ‘Parents’ Voice’ have held their annual ‘Fame and Shame Awards’ in Melbourne and have thrown shade at the king of junk food advertising – you guessed it – McDonald’s.

The poor buggers rounded out the awards with the ‘Worst of the Decade’ crown, pinned as a serial offender over ten years of Fame and Shame.

Macca’s also nabbed the titles of ‘Pester Power’, with its minions Happy Meal ads causing kids to nag the most, and ‘Digital Ninja’, for using digital games and social media marketing that promotes unhealthy food and drinks to the kiddies.

The Parents’ Voice campaign manager Alice Pryor expressed frustration that the fast food chain has not listened to the demands of parents, only throwing an apple bag their way to appease advocates.

“It’s very disappointing that so little progress has been made in the last decade,” she said in a statement.

Both McDonald’s and breakfast cereal manufacturer Kellogg’s have been nominated every year since the awards began.

“Kellogg’s, to give them some credit, have been attempting to clean up their act a little bit, and so for this year they’ve only been nominated in one category,” Pryor told 774 ABC Melbourne.

Other brands bathing in a stench of shame this week include Coca-Cola Life, with the ‘Smoke & Mirrors’ award for the use of health claims on children’s food making it appear healthier than it is, and KFC’s Big Bash League sponsorship, taking out the ‘Foul Sport’ award that uses sport to promote unhealthy food and drinks to influence children.

Parents Voice did name a few winners, however, that continue to call out those in the shame category.

ABC’s The Weekly and The Gruen Transfer won the title of ‘Media Spotlight’ for highlighting junk food marketing to children, while the coveted Parents’ Choice Award, bestowed upon marketing or advertising campaigns which promote healthy eating to children, went to Nutrition Australia and The Wiggles for its collaboration on the Pick Bright, Feel Right campaign.

Better luck next year, Macca’s.

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]