During the busy Christmas shopping period, we all have our own way of dealing with the chaos of Christmas shopping. At Mt Ommaney Centre in Brisbane every type of shopper is welcome to shop their own way.
Engine Group’s latest campaign ‘Free to Christmas Shop Your Way’, cleverly identifies several shopper archetypes that people can identify with.
The shopper archetypes are all Christmas themed as Santa’s Reindeer – Dasher, Dancer, Prancer, Donner, Blitzen and of course Rudolph.
We’re asking shoppers which archetype they identify with on social media.
Dasher – “You’ve left everything to the last possible moment, so may all your purchases be right.”
Dancer – ‘”Moving with grace and style, you shop effortlessly while making spirits bright.”
Prancer – “You shop with infectious excitement bringing boundless joy to the world.”
Donner – “Whether you’ve been naughty or nice, you’ll make a list and try on everything twice.”
Blitzen – “On the first day of Christmas all your shopping is wrapped and stacked neatly under the tree.”
Rudolph – “Oh what fun it is to use your nose to sniff out a fabulous Christmas bargain.”
Engine Group MD, Tim Weger said, “We wanted to stretch Mt Ommaney Centre’s budget as far as possible this Christmas with a fun idea that people could relate to and engage with.”
Mt Ommaney Centre senior marketing manager, Angela Mulcahy said, “We’re absolutely delighted with the initial response to the campaign. Retailers are thrilled with it and the campaign is a fresh take on celebrating our busy festive period.”
The campaign is running across multiple channels including POS, in-centre, outdoor and digital in the lead up to Christmas.
Co-Creative Director: Kory Mcavoy
Co-Creative Director: Ken Roney
Art Director: Kieryn Humphries
Copywriter: Jon Pickersgill
Finished Artist: Megan Nguyen
Account Director: Sarah Deery
Account Manager: Eloise Eagles
Production Manager: Caz Vize
Photography & Retouch: Damien Bredberg Photography