Independent Australian representation business WeThinkMedia has won the exclusive rights to represent athlete-to-fan digital marketing business 20FOUR.
20FOUR features more than 100 of Australia’s most recognisable and influential sporting heroes who create and share content every day.
20FOUR’s mobile-based sporting community offers a digital one-stop shop for brands seeking to leverage the influence of athletes and their genuine fan connections with 20 million social media accounts.
Chris Haigh, CEO of 20FOUR, said: “20FOUR is the place where sport and life collide: we speak to millions of Australians through our channels and our athletes’ existing social media networks every day.
“That engagement has real value for brands, and WeThinkMedia’s deep relationships with the media buying community and advertisers make them ideal partners to communicate 20FOUR’s story and advance our commercial expansion.”
Jane Stucci, head of sales at WeThinkMedia, said: “In our sports-mad country, athletes deliver a rare combination of authenticity, engagement and influence. We’re delighted to join forces with 20FOUR to involve advertisers in this powerful equation.”
WeThinkMedia’s founder and director, Peter Wiltshire, added: “20FOUR adds an exciting social influence and marketing dimension to WeThinkMedia’s offer and reflects the steady business growth Jane and her team are generating.
“This unique-in-market channel is sure to get the attention of advertisers and agencies seeking to connect with this hyper-engaged audience.”