Global weight loss brand Weight Watchers has rebranded to become WW to reflect the next stage of its evolution to focus on overall health and wellness.
A new tagline, ‘Wellness that Works’, will be used globally to reflect the company’s heritage and overall approach to health and wellbeing of inspiring powerful habits rooted in science.
The move to WW includes an entirely new brand identity – from logo and colour palette to font and photography style – which will come to life across all brand touchpoints and member experiences leading with an all-new WW app experience.
A campaign launching the new brand will debut in late December and workshop locations will be refreshed in 2019. The WW app will be updated on 4 October to reflect the new brand identity.
Gail Tifford, chief brand officer at WW, said: “We will communicate the new articulation of the WW brand in many ways, one of the most important being our visual identity.
“We listened to both our current and prospective members and created a new look and feel that is bold, strong and modern. It expresses the role we want to play in people’s lives in becoming the world’s partner in wellness.”