Weight Watchers Partners With Aussie Farmers Direct, Brings Fresh Food To Doorsteps

Weight Watchers Partners With Aussie Farmers Direct, Brings Fresh Food To Doorsteps
Matea Rojas
By Matea Rojas



Weight Watchers, Australia’s largest and most successful weight-loss organisation has partnered with Aussie Farmers Direct to launch a home-delivered meal solution, WW freshbox, making it easier than ever for Aussies to eat healthier and reach their weight-loss goals.

WW freshbox pairs fresh Australian produce with SmartPoints-friendly recipes. Designed by Weight Watchers nutrition experts, the nourishing box is filled with 100 per cent fresh, Australian ingredients and is delivered directly to the customer’s doorstep.

According to Weight Watchers research, about two thirds (65 per cent) of Australians are confused about the sheer amount of health and diet information available. With almost half (45 per cent) of the country admitting they would eat healthier if they knew exactly what to eat, the WW freshbox aims to make healthy eating easier.

Weight Watchers director of marketing and commercial business Tony Karras said, “We are very excited about this partnership, the WW freshbox is just another part of Weight Watchers’ ongoing commitment to inspire a healthier Australia.

“WW freshbox ties in perfectly with our Program, WW Your Way, which encourages Aussies to live a more holistic lifestyle and fall in love with real food again.

“The WW freshbox uniquely allows you to cook with 100% fresh produce in your own kitchen, with easy-to-follow, nutritionally balanced recipes based on the successful SmartPoints system. Our mission is to help Australians prepare healthy, fresh meals, easily.”

Aussie Farmers Direct CEO Keith Louie added, “The WW freshbox contains wholesome, fresh produce from Australian farmers, making it easier than ever for Aussies to eat fresh food on a daily basis. Not only will it appeal to Weight Watchers members, but also anyone wanting to ensure their family is eating healthier.

“Every day we hear from time-poor families and couples who tell us that they struggle to put quick, healthy and tasty meals on the table each night. The WW freshbox solves that dilemma. And with meals starting at just $6.95 per plate, it is also fantastic value.”

After a successful pilot program in Brisbane in March 2016, WW freshbox is now available to customers in New South Wales and Victoria from 6th May, with South Australia and Western Australia to follow in the coming months. For five meals per week, couples boxes sell for just $79, and family boxes $139.




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