What makes the perfect proposal? The latest research from YouGov, reveals that traditions still hold strong across the Asia-Pacific. However, while many still prefer tradition, new and emerging norms are being embraced by many across the region.
Half of Australians say it doesn’t matter which gender proposes
Across APAC, two-thirds (66 per cent) of respondents believe a man should propose to a woman, though this varies hugely between countries. The belief is most widely held in Indonesia (86 per cent), Thailand (78 per cent), and Philippines (76 per cent). By contrast, Australians are the most relaxed; half of those polled (50 per cent) say it doesn’t matter whether it’s the man or woman who proposes.
Though most respondents have a strong preference for the man to propose, three-quarters (74 per cent) of those polled say it is acceptable for the woman to propose to the man, suggesting there is a degree of flexibility despite such widely held expectations.
Diamonds are still the most popular choice for engagement rings
Consumers also expect an engagement ring, with nearly nine in 10 (88 per cent) of people viewing a ring as one of the core components of the perfect proposal. This towers above other traditions in importance; half of those polled (54 per cent) see flowers as important, while just a third (36 per cent) see the man getting down on one knee as important.
As for what the engagement ring should consist of, nearly half of all respondents (46 per cent) would choose diamonds, while yellow gold is the most popular choice of metal, chosen by 37 per cent of those polled.
However, yellow gold seems to be less fashionable with younger generations; it is favoured by 41 per cent of those over 45 but by just 33 per cent of 16-29 year olds. Silver is twice as popular with this generation than older generations, chosen by 15 per cent of 16-29 year olds but by seven per cent of over 45s. Platinum is also quite popular with younger consumers (15 per cent) but again attracts less enthusiasm from over 55s (10 per cent).
But such extravagance comes at a price and half (52 per cent) of those polled believe an engagement ring should cost at least one month’s salary. Chinese, Thai and Filipino consumers are the biggest spenders, where 38 per cent, 23 per cent and 20 per cent (respectively) of respondents want to spend more than three months’ salary on an engagement ring.
Asking the father of the bride’s permission before getting engaged is more important to young people than their parents
Another long-held tradition is that of seeking the father of the bride’s blessing before getting engaged. Across the region, 85 per cent still believe that this is important. This surges to 96 per cent in Indonesia, 94 per cent in Thailand and 94 per cent in Vietnam. However, nearly one in four (38 per cent) Aussies, a quarter (25 per cent ) of Hong Kongers and a fifth (19 per cent ) of Singaporeans believe that asking the father of the bride’s permission before getting engaged is not important.
It is also seemingly more important to the young couple than it is to the parents: while only one in 10 16-29 year olds (nine per cent ) think it’s not important to ask the father of the bride’s permission, one in five (19 per cent) of those over 45 think it’s not important.
Contrary to conventional wisdom, when it comes to getting engaged it seems it’s the young rather than the old who are keeping this tradition alive.