NRMA Insurance and MC Saatchi Sport & Entertainment have launched ‘The Ultimate Bronco’, a unique interactive activation and digital platform for the NRMA Insurance sponsorship of the Brisbane Broncos.
Fans of the Brisbane Broncos NRL team are now able to predict who they think will be the best performing players in each game, building the ‘Ultimate Bronco’ throughout the NRL season.
Using real-time game data, the Ultimate Bronco will combine the Broncos who have performed best in each match. The simulation will focus on players’ lungs, arms, legs, brain, shoulders, hands and feet.
Tipsters whose predictions match, or come closest to, the Ultimate Bronco are in the running for great weekly prizes.
The fan who has the highest total score at the end of the season will win a trip to the 2015 NRL Telstra Premiership Grand Final experience, including flights, accommodation and tickets to the big game.
The concept, devised by M&C Saatchi Sport & Entertainment, was brought to life by M&C Saatchi’s digital production hub MAKE.
NRMA Insurance, SGIO and SGIC senior manager for advertising and sponsorship channel John Lewis said: “The activation is a smart, innovative and highly engaging way for us to support the fans and the fans to support their beloved team.”
“With over 700 fans participating in the first 2 weeks it has already got great traction and is yet another example of how we make Footy, NRMADE BETTER.”
M&C Saatchi sport & entertainment managing director Jamie Gilbert-Smith said: “We really wanted to give Brisbane Broncos fans a completely different way to express their passion and knowledge of their team. The Ultimate Bronco is a highly interactive twist on Fantasy Football that really demonstrates what the NRMA brand is about; data driven insights that lead to a better customer experience. It’s footy, NRMADE Better.”
The site includes videos featuring NRMA Insurance brand ambassadors and Broncos legends Shane Webcke and Justin Hodges. In the first 24 hours Sport and Entertainment released 3 videos via the Brisbane Broncos Facebook page, accumulating over 48,000 organic views.