Web Profits Launches US Office

Web Profits Launches US Office
SHARE
THIS



Australian digital marketing agency Web Profits has expanded its operations to the US after entering into a joint venture with American digital marketing specialist and entrepreneur Sujan Patel.

The move marks the first international expansion for Web Profits since it was established in Sydney 10 years ago, with the company’s new US operation to initially offer content marketing and full service fluid online marketing solutions.

Patel will lead Web Profits’ US office in Austin, Texas, and will be supported by a locally recruited sales and account management team. He has more than 13 years’ digital marketing experience, leading strategy for companies including Salesforce, Sony, Mint and Intuit.

Web Profits managing director Paul Sprokkreeff said the time was right to expand the agency to the US following consistent growth in Australia for a decade.

“By establishing a joint venture with Sujan, we have a one of the most knowledgeable and best connected digital marketers in the country who will leverage his considerable expertise and drive the business,” he said.

“This is our first move to build the Web Profits brand internationally but will not be the last. We are very close to finalising details on another overseas office which we hope to announce in due course.”

Alex Cleanthous, chief innovation officer at Web Profits, said the company has always seen the US as the benchmark for digital marketing strategies and service delivery.

“We will be leveraging the full capacity of our agency to directly compete with some of the best marketers in the world to become one of the leading online marketing agencies in the US,” he said.

Commenting on his partnership with Web Profits, Patel said he is excited to lead the agency’s US office.

“Marketing has evolved in recent years with new channels and platforms emerging,” he said.

“With a team of 80-plus marketers and my growth marketing experience, we can help companies leverage the next generation of marketing strategies.”

Please login with linkedin to comment

Pinterest Web Profits

Latest News

ABC Survey Reveals Surge In Podcast Listening Among Aussies
  • Technology

ABC Survey Reveals Surge In Podcast Listening Among Aussies

The popularity of podcasts is on the rise with Australians listening to more podcasts more often, driven in part by the growing appetite among women for true crime tales. The ABC’s third annual Podcast Survey (see all the results in the infographic below) revealed that almost half (44 per cent) of podcast listeners listened to true […]

by B&T Magazine

B&T Magazine
Adhesive On-Trend As The Iconic’s New Agency In ANZ
  • Media

Adhesive On-Trend As The Iconic’s New Agency In ANZ

Adhesive has won the retained integrated Australia and New Zealand communications work for THE ICONIC, Australia’s leading online fashion and sports retailer, following a competitive pitch process. Adhesive will work with THE ICONIC building its communications strategy across corporate and consumer media relations, events and influencer engagement, while integrating closely with THE ICONIC’s creative, content […]

Indie Agency The Hallway Unveils Latest Work For Google.Org Impact Challenge
  • Campaigns

Indie Agency The Hallway Unveils Latest Work For Google.Org Impact Challenge

This year’s Google.org Impact Challenge Australia has launched with a new advertising campaign from independent agency, The Hallway. The Google.org Impact Challenge Australia, now in its third year, discovers and supports the next generation of Australian innovators making an impact locally and globally. This year, the Challenge will award $5.5 million – including a $1 […]

Meltwater Promotes Senior Leaders To Support Growth In Australia & NZ
  • Media

Meltwater Promotes Senior Leaders To Support Growth In Australia & NZ

Cimon Constantine has taken the reigns of Meltwater ANZ as the media intelligence business continues to grow its headcount to support new business and upcoming opportunities. Constantine (pictured above) will be taking over the ANZ area director role to continue to support Meltwater’s growth in the region and new client wins including American Express, Greenpeace, […]

MediaMath Named A Leader In Gartner’s Magic Quadrant For Ad Tech
  • Technology

MediaMath Named A Leader In Gartner’s Magic Quadrant For Ad Tech

MediaMath, the independent technology company for marketers, announced today that it has been recognised by Gartner, Inc. as a Leader in the latest “Magic Quadrant for Ad Tech”. The company has been recognised for its completeness of vision and ability to execute. “We believe MediaMath’s leadership position in the Gartner MQ for Ad Tech further […]

Flourish Launches Full-Service Studio, Appoints Pauline Dellit As Head Of Creative
  • Marketing

Flourish Launches Full-Service Studio, Appoints Pauline Dellit As Head Of Creative

PR, social and content creation agency Flourish has announced the appointment of Pauline Dellit as its new head of creative. The appointment also marks the official launch of a new full-service design, branding and marketing studio under the Flourish agency family of brands, first started by Angela Ceberano in 2010. Dellit joins Flourish from Yoke, […]

Tuesday TV Wrap: ‘Take Me Out’ Tumbles, ‘Ambulance Australia’ Has Promising Debut
  • Media

Tuesday TV Wrap: ‘Take Me Out’ Tumbles, ‘Ambulance Australia’ Has Promising Debut

Seven’s troubled dating show Take Me Out continues to struggle to find much viewer love, posting a worrying 407,000 last night and now down 33 per cent since launch. It was better news for Ten’s Ambulance Australia that debuted to a promising 582,000 and was the network’s best performer. Nine won the battle for Tuesday night […]

by B&T Magazine

B&T Magazine
Sunnylife Taps Actress Kassandra Clementi For North Queensland Campaign
  • Campaigns

Sunnylife Taps Actress Kassandra Clementi For North Queensland Campaign

Lifestyle brand Sunnylife has launched a new summer 2018/19 campaign – Paradise Found – and has named Aussie actress, singer and international star on the rise Kassandra Clementi as their first-ever ambassador. Kassandra appears in the Paradise Found campaign which was shot in a bucket list destination of Australia, Tropical North Queensland. Kassandra is one of […]

Australia Post Stamps Karl Winther As New CMO
  • Marketing

Australia Post Stamps Karl Winther As New CMO

Australia Post has announced the appointment of Karl Winther as its new chief marketing officer. Winther was Officeworks’ national marketing manager for the past six years and was with Myer for more than a decade in roles across marketing strategy, advertising, loyalty and merchandise buying. In this role at Officeworks, Winther was accountable for all facets of […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine