Wearable Tech Will See Slow Consumer Uptake in 2015, Says Accenture Study
Consumers will be slow to warm to wearable technology in 2015 with only 12%expressing intent to acquire either a smartwatch or fitness monitor, according to research from Accenture.
The online survey, conducted with 24,000 consumers across 24 countries, found that only 12% of consumers were interested in purchasing a smartwatch or fitness tracker in 2015.
However, 40% of respondents would acquire a fitness tracker in the next five years. Similarly, 41% said they would eventually pick up a smartwatch.
These findings accompanied a general decline in planned purchases of traditional technology. Smartphones, tablets and HDTVs saw a four, six and eight per cent decrease in demand from 2013.
Accenture, managing director of communications, media and technology practice, John Curran, attributed the fall in interest for traditional technology such as smartphones and TVs to the rise in prominence of internet-of-things (IoT) gadgetry.
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So much hype about wearables last year, but perhaps they don't float the consumers' boat... yet.