Vodka Cruiser Launches Second Series Of Facebook Talk Show Via The Story Lab

Vodka Cruiser Launches Second Series Of Facebook Talk Show Via The Story Lab
SHARE
THIS



Following the significant success of VCTV by Vodka Cruiser in 2016, Asahi Premium Beverages, The Story Lab and Vizeum have teamed up again for a second season of the show.

The six-part talk show, broadcast exclusively on Facebook and created for Vodka Cruiser, has again been directed and developed by The Story Lab and Vizeum with a view of driving brand exposure, consideration and sales amongst the alcohol brand’s Millennial audience.

The show is designed to create a two-way conversation with Vodka Cruisers core audience through creating meaningful content which interests them.

Featuring influencers and bloggers Lisa Clark and Jake Rich as hosts for the new season, each of the six weekly episodes will explore topics such as romance, connectedness and individuality alongside a line-up of topical influencers including Art Simone, DJ Tigerlily and Jayden Rodrigues.

Inspired by the familiar TV format but with the Millennial audience in mind, episodes are designed to be viewed through social media, thus being short, snappy and in two distinct parts for ease of viewing and sharing.

Working closely with Vizeum on strategy and distribution, The Story Lab has designed content for targeted social amplification on Facebook, Instagram and Instagram Stories, Snapchat and YouTube, as well as the hosts’ and guests’ owned channels.

Jules Lau, group strategy director at The Story Lab, said: “Hot off the heels of VCTV for Vodka Cruiser season one, we’ve been extremely excited to reunite with Asahi Premium Beverages and Vizeum for a second season.

“Our combination of strong creative and content planning smarts has created a best-in-class branded entertainment format that’s made for the Vodka Cruiser audience just in time for summer.”  

Michael Edmonds, general manager of marketing at Asahi Premium Beverages, said: “We are thrilled with VCTV season two and the evolved offering created by The Story Lab building on last year’s success.

“The team have really captured what our audience want to see and created a slick and visually appealing campaign for the Vodka Cruiser brand.”

Season two of VCTV by Vodka Cruiser began airing exclusively on Vodka Cruiser’s Facebook page on Wednesday 8 November, with the final episode airing on Wednesday 13 December.

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]