Vodafone Appoints Consumer Business Unit Director To Replace Outgoing CMO

Vodafone Appoints Consumer Business Unit Director To Replace Outgoing CMO
B&T Magazine
By B&T Magazine



Vodafone has given its Director of Sales, Ben McIntosh, a promotion, with McIntosh appointed to the newly created position of Consumer Business Unit (CBU) Director.

Chief executive officer Iñaki Berroeta said the new position merges the existing sales director and marketing director roles, following a decision by chief marketing officer Loo Fun Chee to return to Malaysia for family reasons.

“This new unit will see sales and marketing activities come under one leader and one team, creating a streamlined structure and simple and seamless end-to-end processes” said Berroeta.

“This change will set us up for future growth, and build on the momentum we are achieving in the market.

“The Consumer Business Unit will drive our ambition to deliver the very best product, service and experience for our customers. Ben will bring great energy, experience and market knowledge to the role.

“I thank Loo Fun for the drive and passion she has brought to our business over the past two years. Amongst the successes under her leadership are the launch of innovative market leading products such as MyMix.

“We’ve also seen the Vodafone brand strengthen in the Australian market and a dramatic improvement in Net Promoter Score which shows our customers are increasingly happy with their Vodafone experience. I wish Loo Fun, and her family, all the best for the future.”

McIntosh said he is very much looking forward to the challenge of the new role.

“Not only is Vodafone’s network world class, but we also have the service and product to give our customers a truly great experience – and with what we have planned, it’s only going to get better,” he said.

“I’m really excited by this opportunity, but even more excited by what we can do for our customers.”

McIntosh joined VHA as director of sales in 2014 with responsibility for all consumer sales, company owned retail stores, dealer partners and retail partners. Before joining VHA, he spent 17 years at Harvey Norman as general manager, technology and entertainment retail.

McIntosh officially starts in his new role as CBU director on Monday 30 January.




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