Vodafone Appoints Consumer Business Unit Director To Replace Outgoing CMO

Vodafone Appoints Consumer Business Unit Director To Replace Outgoing CMO

Vodafone has given its Director of Sales, Ben McIntosh, a promotion, with McIntosh appointed to the newly created position of Consumer Business Unit (CBU) Director.

Chief executive officer Iñaki Berroeta said the new position merges the existing sales director and marketing director roles, following a decision by chief marketing officer Loo Fun Chee to return to Malaysia for family reasons.

“This new unit will see sales and marketing activities come under one leader and one team, creating a streamlined structure and simple and seamless end-to-end processes” said Berroeta.

“This change will set us up for future growth, and build on the momentum we are achieving in the market.

“The Consumer Business Unit will drive our ambition to deliver the very best product, service and experience for our customers. Ben will bring great energy, experience and market knowledge to the role.

“I thank Loo Fun for the drive and passion she has brought to our business over the past two years. Amongst the successes under her leadership are the launch of innovative market leading products such as MyMix.

“We’ve also seen the Vodafone brand strengthen in the Australian market and a dramatic improvement in Net Promoter Score which shows our customers are increasingly happy with their Vodafone experience. I wish Loo Fun, and her family, all the best for the future.”

McIntosh said he is very much looking forward to the challenge of the new role.

“Not only is Vodafone’s network world class, but we also have the service and product to give our customers a truly great experience – and with what we have planned, it’s only going to get better,” he said.

“I’m really excited by this opportunity, but even more excited by what we can do for our customers.”

McIntosh joined VHA as director of sales in 2014 with responsibility for all consumer sales, company owned retail stores, dealer partners and retail partners. Before joining VHA, he spent 17 years at Harvey Norman as general manager, technology and entertainment retail.

McIntosh officially starts in his new role as CBU director on Monday 30 January.




Please login with linkedin to comment

ben mcintosh Mauce sausage sizzle

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]