Business services provider, Vocus Communications launches its 2016 national brand campaign today as it continues to shake up corporate telecommunications following its acquisition of Perth-based Amcom.
The brand campaign will play out across print, digital and outdoor and mirrors Vocus’ maverick style through a series of creative executions around the theme of a telco that does things differently.
CEO James Spenceley said, “Vocus has been enabling business to do more with telecommunications since 2008, and with our recent merger, we now have the national footprint to challenge the market.”
General manager of marketing and customer experience Jon Amery said the campaign would bring to life Vocus’ brand proposition as a true challenger.
“We wanted our campaign to reflect the values of the integrated Vocus business and our innovative approach to telecommunications. We worked closely with all our agency partners to build a B2B campaign that’s a little cheeky and one we think will resonate with the smart businesses we’re targeting.
“At the end of the day our products enable our customers to do more and operate efficiently, so why not have a little fun with the message.”
The campaign will reach the audience of IT decision makers with tactical digital outdoor placements, including in the Qantas terminal, IT trade and metro business press on and offline. The campaign will run through until early June.
Creative Agency: Bang
Media Agency: Dentsu Mitchell Perth
Jon Amery – General Manager of Marketing & Customer Experience
Dean Thompson – Marketing Manager