Vizeum Helps BMW By Teaming Up With Broadsheet

Vizeum Helps BMW By Teaming Up With Broadsheet
SHARE
THIS



Media strategy agency Vizeum has teamed up with publication Broadsheet. The collaboration has resulted in the creation of ‘The Next Guide’ – a sub-brand that shifts the focus from reviewing what’s on to forecasting trends and identifying the next big thing.

Created by Vizeum, the partnership has allowed BMW to gain access to Broadsheet’s editorial expertise, with the annual campaign including content creation, custom published online and print editions, talent access, ‘money can’t buy’ experiences for readers, and an exclusive event – all designed to drive ongoing engagement throughout the partnership.

Three Next Guides will be published across the year, each exploring 10 movements mapped to BMW brand values and key models. The Next Guide will be the largest scale content partnership Broadsheet has ever created and collaborated with a brand.

Stuart Jaffray, general manager of marketing, BMW said, “For BMW, this is a perfect brand fit, we get exclusive access to talent and assets, engage new audiences with ideas that matter to them, and create content for the future. This is the beginning of a partnership that is more than the sum of the parts, and something we’re excited to be associated with.”

Travis Day, managing director of Vizeum Melbourne, said, “The team spent much time proactively shaping and refining the partnership with Broadsheet and BMW, and it has led to work that is unique, valuable to all, and long-lasting. Partnerships like this embody our ethos of creating connections that count.”

Credits:
BMW
Stuart Jaffray – General Manager of Marketing Nick Keen – Marketing Communications Manager Stephanie Woods – Integrated Marketing Manager Vizeum
Ron Ferdinands – Head of Strategy
Lisa Vercoe – Business Director
Belinda O’Connor – Business Manager
Cecillia Ma – Digital Manager
Broadsheet
Nick Shelton – Publisher
Rene L’Estrange-Nickson – Advertising Director

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]