Virgin And Guvera Team Up With Reggie Watts To Combat Aussies Being ‘Datafraid’

Virgin And Guvera Team Up With Reggie Watts To Combat Aussies Being ‘Datafraid’
SHARE
THIS



We are a nation that is hungry for data, with nearly half of Australia (45 per cent) agreeing they simply could not go about their daily life without data on their smartphone. However, with greater data usage comes greater anxiety about going over the data limit – Australia is becoming ‘Datafraid’.

Datafraid (definition): A state of anxiety about how much data you’re using on your mobile phone.

The Virgin Mobile research was conducted to support the launch of Virgin Mobile’s new partnership and the new product offer ONE B1G GIG – a bonus gigabyte of data for all existing and new Postpaid1 customers every month they listen to Guvera until 30 April 2016, so that Virgin Mobile customers no longer need to be ‘Datafraid’ when listening to music on the go.

Nine in ten Aussie smartphone users agree that music makes life more enjoyable and 71 per cent agree that music is a significant part of their life. So why are only 29 per cent of Aussie smart phone users using a music streaming service on their mobile phone?

It could be because a significant proportion of Aussies are worrying constantly about going over their data limit – 44 per cent when they feel they are getting close to their limit and 36 per cent because they don’t know how much data their phone is using.

So what is driving this fear? While there are tools in place to check data regularly for Aussie smartphone users, when asked how far a gigabyte of data would go for music streaming, only 1 per cent of Aussies could correctly estimate how much music this would get them.

Virgin Mobile wants to let all music lovers across the country know that one gigabyte of data for music streaming through Guvera equals about 407 songs or up to 21 hours of music (as tested by Virgin Mobile). However, the majority (86 per cent) underestimated how much music this would get them. On average, Aussies estimated that one gigabyte of data would only get them 290 songs or eight and a half hours of music – much less than the reality!

No wonder we’re becoming ‘Datafraid’ with the lack of understanding of how much data our smartphones are using.

To curb Aussies’ fear of going over their data limit and to celebrate the new partnership with Guvera, Virgin Mobile’s ONE B1G GIG offer means there is no need to be ‘Datafraid’ about streaming music on the go.

David Scribner, chief executive at Virgin Mobile Australia, commented: “As well as this new partnership cementing another way we are making mobile better, this offer is also a reflection of us listening to our customers and solving an issue that scares off most music streamers – data drain. A lot of people are scared of streaming music through their smartphone because of how much data they believe it eats up.

“With this monthly bonus gigabyte of data, Aussies can stream their favourite tracks to their hearts content without worry about any nasty surprises on their bill at the end of the month. Our customers believe that music makes the world a better place, and we want to help them access it whenever and wherever they are.”

Virgin Mobile has partnered with Guvera because of an alignment in values and a mission to put people first. Guvera treats its listeners, paying or not, to unlimited music and the ability to download unlimited tracks to their mobile phones and listen offline.

Darren Herft, CEO, Guvera commented: “We’re really proud and excited to be partnering with Virgin Mobile. It’s evident data is top of mind all the time for Australians so through this offer we hope more Aussies can enjoy using our service and get access to more music.”

To celebrate the launch of the ONE B1G GIG, Virgin Mobile has partnered with international musician and comedian Reggie Watts to show Australians how much 1GB of data will actually get them. Watts will be coming to Australia to release a music track that lasts for a whopping 21 hours and name checks over 600 of Australia’s weirdest and wonderful town names. That’s right, he’s rapping, beatboxing and singing his way around Australia for 21 hours so Australians can truly see just how much 1GB of data is worth on Guvera.

The track will be available from Tuesday 20 October 2015 on makingmobilebetter.com.au. To get a taste of Reggie in action, watch his teaser video here:

Latest News

Former Google Exec Joins HubSpot As APAC Managing Director
  • Technology

Former Google Exec Joins HubSpot As APAC Managing Director

HubSpot has appointed Ex-Googler Shahid Nizami as MD of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Australia, New Zealand, Southeast Asia, and India and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and Sydney. Before joining HubSpot, Nizami led the […]

Opinion

by HubSpot Australia

HubSpot Australia
Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine