Vegemite Popcorn Hits Cinemas In Collaboration With Village Entertainment

Vegemite Popcorn Hits Cinemas In Collaboration With Village Entertainment
SHARE
THIS



Australian cinema and entertainment group Village Entertainment has today announced a collaboration between Village and Event Cinemas and Vegemite.

Village & Event Cinemas is the exclusive home to a brand new Vegemite flavour for Chef’s Gourmet Premium Popcorn coming to theatres today.

The new snack is now available for a limited time at the Candy Bar at Village Cinemas and Event Cinemas under the Chef’s Gourmet and Parlour Lane brands respectively.

Matt Gray, marketing manager at Vegemite, said: “We are ‘mitey’ excited to be partnering with our good friends at Village Cinemas and Event Cinemas to deliver an Aussie take on a cinema classic.

“Vegemite loves popping up in new and exciting places, and we can’t wait to spread the love with a popcorn that truly tastes like Australia. The combination tastes delicious and we’re excited for our fans to try it.”

Vegemite Popcorn [1]

Mo Bhargava, general manager of sales and marketing at Village Entertainment, said: “Popcorn remains the number one movie going snack for our customers, and we, alongside our partners at Event Cinemas, are delighted to be able to offer such innovation within our Gourmet Popcorn flavour range in partnership with Vegemite.”

“Our Chef’s Gourmet Premium Popcorn is a real treat for cinema goers with a variety of sweet flavours including Rocky Road, Raspberry & White Chocolate, and Salted Caramel.

“We wanted to expand on our traditional savoury offering of buttered popcorn and couldn’t look past one of butter’s best companions – Vegemite.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.