Victoria Bitter fans with skin in the game rejoice, because the iconic Aussie beer brand is giving out free tattoos.
Sydney tattoo studio Hunter and Fox has come on board to ink up VB’s most loyal fans with its new-look logo – which no longer includes the gold trim – for one day next month.
VB has also made some changes to its packaging, including a more dramatic print of the logo on the can.
With people frequently posting their VB tattoos (which are now out of date) on social media, VB’s senior marketing and sponsorship manager, Hugh Jellie, said helping died-in-the-wool fans upgrade their tatts is the right thing to do.
“We know there are thousands of people out there that have VB tatts,” he said. “Very few brands inspire the kind of loyalty it takes to get it tattooed on your body.
“We’re proud of the enormous impact we continue to have on Aussie culture and feel a responsibility to help ensure out most loyal fans get a chance to keep their VB tatts up-to-date.”
VB fans can enter the competition for the free ink upgrade by letting the brand know what their new tatt would look like and why.
People with the best proposed designs and stories will be chosen to have their new VB tatts inked at Hunter and Fox on Friday 9 November 2018.
Interstate winners of the competition will be flown in to Sydney. All entries should be submitted to www.victoriabitter.com.au/newlook before 5pm on 6 November 2018.
However, while the logo has undergone a slight tweak, Carlton & United Breweries has insisted there will be no change to the beer’s recipe or the sizes it is sold in.