Digital Marketing & Tech Firm Valtech Appoints Business Director

Digital Marketing & Tech Firm Valtech Appoints Business Director
SHARE
THIS



Global digital marketing and technology firm Valtech has appointed Morten Sorensen as business director and head of its digital marketing and commerce Practice in Australia.

Sorensen joins the Sydney office from Denmark, where he was an account director and senior Adaisor at Valtech’s Aarhus office. A commercial, digital marketing, commerce and customer experience expert, he has spent over 12 years rolling out digital projects and helping International clients such as Lantmannen Unibake, Bestseller, Danske Commodities and Leaseplan.

Prior to working at Valtech, he held senior management roles at online marketing agency No Zebra and software provider DynamicWeb. He has also co-founded two digital marketing companies, and lived and worked in Denmark, Germany and South-eastern Europe.

Valtech ANZ GM Chris Flintoft said that the appointment of Sorensen leveraged the organisation’s global expertise and scale to bring new skills to the Australian market: “Beer and classic furniture design aren’t the only great exports to come out of Denmark. Morten is a key hire for us, bringing with him vast technical and product expertise as well as in-depth knowledge of best practice globally. He will lead the establishment and growth of a new digital marketing and commerce practice in Australia – building on our existing stellar work with clients such as CBA, QANTAS, Hoyts, FOXTEL and Telstra.

“The ability for our Sydney office to call on specialist expertise from practitioners like Morten is part of a new suite of opportunities for us as part of Valtech’s growing worldwide business. We’re excited to be able to bring new ideas and approaches to the Australian market, and help both our existing and new clients chart new courses on the digital frontier,” he said.

Sorensen is the first senior management hire for Valtech in Australia following the acquisition of Sydney-headquartered video-on-demand and connected objects startup Neon Stingray in August this year. He will spearhead the adoption of Valtech’s Agile marketing approach and have a particular focus on working with major marketing cloud providers such as Adobe and Hybris.

He commented: “It is great to be joining Valtech in Australia at a pivotal time in its evolution, and to help connect startup innovation culture with our global intelligence and capabilities. My passion is to help brand owners and market leaders navigate the digital landscape, and take their digital strategy to the next level.

“I have first hand experience of how this has helped major brands evolve in Europe, and look forward to helping Australian businesses do the same.”

Sorensen will officially take up his role on 5 January 2015.

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]