Fashion Brand Causes Furore With White Models Against Tribal Kenyan Backdrop

Fashion Brand Causes Furore With White Models Against Tribal Kenyan Backdrop
SHARE
THIS



Because the new trend seems to be brands embarrassingly appropriating other cultures into their campaigns without seeming to understand how dumb it is, we now have another beauty to add to the pile.

Valentino’s latest advertising gem features a string of mostly white models with cornrows and dreadlocks wrapped into buns, posing against a backdrop of Kenyan tribes and landscapes.

It comes just days after a Hungarian journo dressed herself up in blackface to raise awareness of secluded African tribes, and a Thai cosmetic company pushed the message of “you need to be white to win”.

According to creative directors Maria Grazia Chiuri and Pierpaolo Piccioli, “wild Africa” was the inspiration for the collection, with images shot in Amboseli National Park in Kenya.

You can see the snaps for yourself:Valentino Spring 2016 Campaign shot in Amboseli Park in Kenya. 1452541385243 Valentino Spring 2016 Campaign shot in Amboseli Park in Kenya. Valentino Spring 2016 Campaign shot in Amboseli Park in Kenya.

But this isn’t exactly Valentino’s first foray into African style, with the pre-fall 2015 lookbook featuring models sporting cornrows, while the spring 2016 runway show was heavily inspired by the same African ‘theme’, featuring bone necklaces, Masai beading, Kikuyu textiles, and feathers and fringed jackets hand-painted with geometric designs made to look “primitive, tribal, spiritual, yet regal” – their words, not ours.

And the response wasn’t exactly enthusiastic:

As for this latest campaign, Piccioli said, “We wanted to shoot not a fashion vision [of Africa], but more of a cultural vision — and not in a studio with an elephant”.

And according to Daily Life, this sentiment isn’t exactly uncommon. Editor Shiona Turini commented, “Black culture is often the inspiration, but black people aren’t part of the conversation. When we’re included, we’re able to help make a more well-rounded product — runway show, beauty story, hair tutorial, or editorial.”

As for us, we think we’ll leave the cornrows and tribal beads alone…

Latest News

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]