V Energy has announced it will be creating a limited edition can for the 2015 Mardi Gras festival.
V Energy is celebrating its third year of being in partnership with Mardi Gras and after mocking-up the limited edition cans in 2014 for social media, the reaction from the audience was so positive that V Energy decided to put the can into production for this year’s festival.
This is the first time since launching in Australia in 1999 that V Energy has produced a limited edition can for the original V Green Drink. The cans will be given out at Fair Day, Harbour Party and to participants of the Mardi Gras Parade, ensuring they get a hit of energy to carry them through the night.
V Energy is supporting its Mardi Gras partnership, and the limited edition can, with a media campaign across the gay and lesbian press and websites through Pink Media Group. Creating the slogan ‘Out Since ‘99’ to show its long-standing support for the LGBTIQ community.
Marketing manager of V Energy, Craig Harkness said, “At V Energy we’re proud to continue our sponsorship this year, and with these celebratory cans, we hope to help parade goers get their party started!”