UnLtd’s Adland Bail Out Raises A Record $140,000 For Whitelion
The Adland Bail Out event, which saw 70 senior adland figures spend a night behind bars, has raised a record-breaking $140,000 for UnLtd’s charity partner Whitelion.
On Friday 4 May, industry leaders from media owner, media agency, tech, and creative sides swapped their home comforts to spend a night as ‘inmates’ inside the cells of the chilling Yasmar Facility, a former juvenile detention centre.
Instead of the usual champagne reception on arrival, the inmates were lined up, interrogated and finger-printed before being locked into their cells. Push-ups and solitary awaited anyone who dared to show up late or misbehave.
After a dinner of prison grub, the inmates then took part in thought-provoking workshops that highlighted the issues that many young people at risk face.
In order be released on Saturday morning, each participant was tasked to raise a minimum of $1,000 bail. Thanks to the generosity of our industry and the hard work by the inmates, the event raised an incredible $140,000 for Whitelion, making the event the biggest Bail Out in history.
The Media Owner Gang raised the most funds with an impressive total of over $51,000. The three biggest individual fundraisers – Kurt Burnette (Seven), Lou Barrett (News Corp) and Sue Squillace (Spark Foundry) – also got the opportunity to swap sides and become guards for part of the night.
Chris Freel, CEO of UnLtd, said: “Thank you to all of the inmates and to the broader industry for their support. Bail Out has shown the huge positive impact that we can make as an industry when we come together for good.
“It’s not often that we can claim to save lives in our industry, but through this event we have done exactly that.”
Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from our community due to abuse and neglect, drug addiction and poverty.
Whitelion is a charity that connects at risk young people with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.
Mark Watt, CEO of Whitelion, said: “The $140,000 raised by UnLtd’s Adland Gang enables Whitelion to fund over 12 months of crucial outreach services on the streets of Sydney, assisting some of the most at-risk young people with locating stable housing, finding employment, engaging with education or accessing mental health support.
“The support and effort from UnLtd during the Bail Out campaign is truly life-changing for at-risk young Australians.”
The Adland Bail Out 2018 inmates were:
Media Owner Gang
Adam Sadler, SBS
Adam Thorn, Mumbrella
Arvind Hickman, AdNews
Brendon Cook, oOh!media
Dave Roddick, Adshel
Kurt Burnette, Seven
Lou Barrett, News Corp
Mark Frain, MCN
Nick Young, MCN
Oliver Newton, JCDecaux
Peter Charlton, Nova
Rob Atkinson, ARN
Rod Prosser, Network Ten
Stuart Parker, Car Advice
Susie Bayes, The Guardian
Tony Bell, The Guardian
Tony Kendall, HT&E
Media Agency Gang
Aimee Buchanan, OMD
Andy Antoniou, Orchard
Cameron Swan, Active International
Craig Jepsen, The Media Store
Danny Bass, IPG Mediabrands
Kerry Field, Mindshare
Kristiaan Kroon, OMG
Lucy Formosa, PHD
Mark Lollback, Group M
Mel Hey, OMD
Nick Behr, Kaimera
Nicole Turley, Mediacom
Peter Horgan, OMG
Sophie Madden, MFA
Sue Squillace, Spark Foundry
Toby Barbour, Starcom
Venessa Hunt, GroupM
Yvette Mayer, OMD
Creative Gang
Chris Austin, 3rd Space
David Park, Maud
Denise Shrivell, Mediascope
Emily Perrett, Clemenger
John Broome, AANA
Jules Hall, The Hallway
Karen Halligan, KPMG
Kim Portrate, ThinkTV
Max Learmont, Ikon
Nolan Yu, UM
Penny Davy-Whyte, Tilt Media
Rob Logan, 3rd Space
Rowena Newman, ThinkTV
Toby Hemming, Bold PR
Anita Lyons, Yahoo!7
Adam Wade, Amobee
Fiona Harrop, Big W
Mary Waite, Unicef
Tech Gang
Adam Furness, Impact
Craig Bonser, Quantcast
Damein Thomson, Sizmek
Fiona Roberts, InMobi
Guy Burbidge, Quantcast
Matt Fahd, REA Group
Mitch Waters, The Trade Desk
Nicole Gardner, Quantcast
Pete Hong, Storyful
Ryan Linahan, Quantcast
Sam Adams-Nye, Folo
Sarah Wyse, Wyse Women
Will Easton, Facebook
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.