Australia for UNHCR have launched a PR campaign titled ‘I will’ with agency Kite at the helm and Sex and the City star Kristin Davis as its ambassador.
‘I will’ is a pledge for Australians to support refugee women and children in crisis zones, whether it be through donations, fundraising, volunteering or even just sparking up a conversation with someone and helping raise awareness, and will incorporate PR, influencer engagement, social media, lobbying and corporate partnerships.
The campaign kicks off with a high profile, ticketed event in February at the Ivy Ballroom where Kristin Davis will be guest speaking.
Davis is a global UNHCR ambassador and human rights advocate, and will speak about her recent travels to the Democratic Republic of Congo and Uganda, where she met with UNHCR Nansen Award Recipient Sister Angelique Namaika to discuss women’s livelihood projects being implemented.
For Kite, who are part of the Sefiani Communications Group, Australia for UNHCR is a highly regarded client that the group have been working with for five years.
“We’re very proud to be working with such a highly regarded organisation on such an important issue,” Sefiani Communications Group MD Robyn Sefiani said.
“This is a topic that needs more support and discussion from everyday Australians, and a cause that we are all personally very passionate about, so we hope that Kristin’s visit will help spearhead more awareness and discussion and ultimately drive more support to Australia for UNHCR.”
Tickets can be purchased here or alternatively, Australians can donate to UNHCR’s Democratic Republic of Congo appeal at unrefugees.org.au/Kristin.