Worried its look was getting a little too old-fashioned, ride sharing app Uber has gone to the beauty salon and refreshed its look and feel.
Despite the company being founded only six years ago with the brand having already changed its logo once before, it was time for another change, said Uber in a company blog post.
So to reflect how far the company has come – going from a ride sharing experience for friends in San Francisco, to a proper app that is in 68 different countries with a heap of new tech and luxury – Uber has updated its feel.
“The first thing you’ll notice is that our logotype is at once more grounded and elevated,” said the company.
“This will help you see Uber from afar, and when it’s in small places. It also reflects a more substantial look as we too have matured as a company.”
And there’s a lot more colours, as Uber noted the old black and white logo was somewhat “distant and cold”. The colours represent each different country Uber operates in.
“This belied what Uber actually is—a transportation network, woven into the fabric of cities and how they move.
“But this is just the start. Every city has its own character and our long term goal is to have unique designs for cities as well as countries. This will mean adding hundreds more colour palettes and patterns overtime.”