Turn Powers Dentsu’s Data-Driven Marketing

Turn Powers Dentsu’s Data-Driven Marketing
SHARE
THIS



Turn, the digital hub for marketers, has been adopted by Dentsu to provide data centralisation, programmatic advertising execution and advanced analytics services in support of top brands in Japan.

Turn was identified by Dentsu as a solutions provider based on its proven performance across global markets, the high degree of flexibility for customized analytics, and media execution capabilities such as audience extension and targeting. Using the Turn software applications will enable Dentsu to help advertisers know and understand their customers, engage new customers based on those audience insights, and improve CRM to ultimately drive sales.

“The Turn platform allows us to innovate and provide custom advertising campaigns and audience intelligence to our customers, by offering a more granular access to data at scale,” said Satoshi Saeki, marketing director integrated data solutions centre at Dentsu. “This enhanced flexibility allows us to leverage our deep pool of data along with Turn’s powerful data analytics capabilities to drive results for advertisers.”

Specific Turn solutions and capabilities were highlighted as top competitive differentiators, including Flextag – a point-and-click data collection tool – easy-to-use reporting, and data warehousing and analytics.

Turn officially launched operations in Japan last year, with the announcement of Akito Sato – formerly of Google Japan – as country manager. Turn provides marketers in Japan a unique combination of critical in-market inventory and data as well as a robust global ecosystem, connecting them with audiences on any device and channel with efficiency, scale and intelligence.

“Dentsu is a great example of a Turn customer that is constantly innovating to provide better experiences for their audiences,” said Bill Demas, president and CEO of Turn. “We have built a premium global ecosystem on our platform to help brand and agency marketers better engage consumers across all channels and devices.”

Dentsu will join Turn executives, including Demas, at the Turn Live Tokyo summit on October 22nd.

Please login with linkedin to comment

Austar Delicious magazine

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?