Turn Powers Dentsu’s Data-Driven Marketing

Turn Powers Dentsu’s Data-Driven Marketing
Shubangi Paheerathan
By Shubangi Paheerathan



Turn, the digital hub for marketers, has been adopted by Dentsu to provide data centralisation, programmatic advertising execution and advanced analytics services in support of top brands in Japan.

Turn was identified by Dentsu as a solutions provider based on its proven performance across global markets, the high degree of flexibility for customized analytics, and media execution capabilities such as audience extension and targeting. Using the Turn software applications will enable Dentsu to help advertisers know and understand their customers, engage new customers based on those audience insights, and improve CRM to ultimately drive sales.

“The Turn platform allows us to innovate and provide custom advertising campaigns and audience intelligence to our customers, by offering a more granular access to data at scale,” said Satoshi Saeki, marketing director integrated data solutions centre at Dentsu. “This enhanced flexibility allows us to leverage our deep pool of data along with Turn’s powerful data analytics capabilities to drive results for advertisers.”

Specific Turn solutions and capabilities were highlighted as top competitive differentiators, including Flextag – a point-and-click data collection tool – easy-to-use reporting, and data warehousing and analytics.

Turn officially launched operations in Japan last year, with the announcement of Akito Sato – formerly of Google Japan – as country manager. Turn provides marketers in Japan a unique combination of critical in-market inventory and data as well as a robust global ecosystem, connecting them with audiences on any device and channel with efficiency, scale and intelligence.

“Dentsu is a great example of a Turn customer that is constantly innovating to provide better experiences for their audiences,” said Bill Demas, president and CEO of Turn. “We have built a premium global ecosystem on our platform to help brand and agency marketers better engage consumers across all channels and devices.”

Dentsu will join Turn executives, including Demas, at the Turn Live Tokyo summit on October 22nd.




Please login with linkedin to comment

Austar Delicious magazine

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]