UK-based point-of-payment rating system, truRating, has announced its official launch in Australia, giving businesses a straightforward way to collect immediate feedback from their customers when they pay.
Using the payment terminal, truRating presents customers with a single feedback question, asking them to rate an aspect of their experience using a scale of 0-9 on the keypad.
This gives companies a real-time, mass-market view of what’s going on inside a customer’s head, especially when it comes to things like service, value and product selection.
So far more than one million ratings have been processed globally, and the startup has estalibshed its APAC headquarters in Sydney.
truRating CEO and Founder, Georgina Nelson, said the technology will provide a much-needed platform for Australian business owners to hear from their customers.
“Until now, there has been no straightforward system that provides merchants with validated and trusted ratings of their business, in real-time,” Nelson said.
“Our vision for truRating Australia is to leverage our new technology to transform the way merchants collect feedback from their customer base to drive greater loyalty and profitability.”
Executive chairman of NORA Paul Greenberg agreed that a simple method for customer feedback is what has been missing from the Australian market.
“It’s great to see that Australia’s startup economy is beginning to attract world-class entrants from leading fintech industries such as the UK,” he said.
“truRating is a welcome addition to our market. Its technology has the potential to give Australian consumers a real voice and transform the way merchants engage with customers.”
truRating’s Australian launch follows a successful six-month pilot program with a variety of local merchants. Rolld, the Melbourne Convention and Exhibition Centre, TONI&GUY, Crisp and Jones the Grocer are amongst a number of Australian businesses who are now live with the service.
The company has also secured partnerships with some of the top-tier institutions in the payments space, including a formal partnership with the Commonwealth Bank of Australia, as well as PC-EFTPOS to introduce the first iteration of their technology in Australia.