Tribal Worldwide Melbourne has announced its appointment as Forty Winks Australia’s new customer experience agency.
Tribal Worldwide Melbourne, managing director, Matt Oxley commented, “We are thrilled to be working with such an iconic Australian brand. We will be partnering Forty Winks in re-defining their online customer experience and re-building their e-commerce offering.
“The timing is right for Forty Winks to look at their whole customer journey and use our specialists to really understand and evolve their platform for customers needs.
“Our vision for the brand is to create the Number One customer experience for retail in Australia. This is a long term strategic and creative partnership and we can’t wait to hit the ground running.”
Tribal Worldwide Melbourne will work across Forty Winks end to end customer experience from user research, website UX, design, development, online to store experience, post purchase CRM and data analytics.
Forty Winks Australia head of marketing, Bill Kosmopoulos, added, “We are very excited to be partnering with Tribal Worldwide as we embark on a digital transformation that will help cement Forty Winks as the most trusted brand by consumers in the category.
“Throughout the pitch process Tribal Worldwide clearly demonstrated an understanding of our business and our long term goals in the digital space and we can’t wait to see this brought to life in the near future.”