Tradies Health Month Campaign Kicks Off Saturday With Shane Jacobson

Tradies Health Month Campaign Kicks Off Saturday With Shane Jacobson
SHARE
THIS



Tradies National Health Month, a month-long awareness campaign by the Australian Physiotherapy Association (APA), kicks off this Saturday 1st August. Tradies across the country will be encouraged to hit the nail on the head when it comes to their health, both physically and mentally.

Released today, the APA has created a follow up to last year’s viral video ‘Sh*t Tradies Never Say’ with a tongue-in-cheek look into ‘The Real Tradies of Melbourne’. Featuring actor and comedian Shane Jacobson and narrated by Australian TV legend Ray Martin, the video tackles serious topics such as musculoskeletal issues, work place safety and healthy eating.

Making her first appearance since departing The Real Housewives of Melbourne, Andrea Moss also makes a fun cameo. The Block and Reno Rumble favourites Kyal and Kara Demmrich, a carpenter and physiotherapist respectively, will also join Jacobson as ‘friends of the tradies’ to help spread the message this month.

According to Safe Work Australia’s Key Work Health & Safety Report 2014, one in five serious workplace injuries involve a tradie, ranking the industry the third most affected in Australia. While an APA focus group in 2014 found that as a group tradies tend to ignore any pain they suffer. Some 75 per cent of respondents stated they regularly disregard discomfort, with their attitude to pain contradicting professional opinion; a slight ache or strain is not classified as anything to worry about.

In its third year, the annual campaign focuses on tradie health (physical and psychological) and work place safety. It will also place emphasis on the benefits from regularly seeing a physiotherapist. Recognised as one of Australia’s most labour intensive industries, the APA uses this campaign to collaborate with industry partners, physiotherapists and tradies to educate and offer support to tradespeople across the country.

“We are really proud of the way this campaign continues to grow each year. We must continue to emphasise to Aussie tradies that while they’re building the nation, they must also ensure they are taking precautions to guarantee their own health and well being,” said APA national president Marcus Dripps.

“With such a high incidence rate across the board, tradies really need to start putting their health first. As a physiotherapist, I see first hand the types of ongoing injuries these people suffer. What starts as a small niggle can escalate into a lifelong injury. It’s important to prevent the incidents early by introducing correct lifting techniques, stretches and regular visits to a physiotherapist,” stated Dripps.

The Australian Physiotherapy Association is the peak body representing the interests of Australian physiotherapists and their patients. The Australian Physiotherapy Association is a national organisation with non-autonomous state and territory branches and specialty subgroups.

Please login with linkedin to comment

Latest News

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman
  • Advertising
  • Campaigns

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman

Creative digital agency Milkman has helped Lord of the Fries (LOTF) pay homage to two of the fast food outlet’s favourite artists through a series of clever art poster adverts. Milkman re-created the latest album covers of Kanye West and Kendrick Lamar with a LOTR vibe to highlight the brand’s hip-hop roots and its favourite albums […]

A Rapping Horse Stars In Wonderfully Nuts Bingo Ad
  • Campaigns

A Rapping Horse Stars In Wonderfully Nuts Bingo Ad

It’s Friday and has your brain largely racked the cue for the week? Well, B&T reckons Friday’s no better time for some utter nonsense and we’re delivering in spades today with this whacky spot from UK’s The Sun newspaper (fear no, there’s no topless Page threes). The two-minute spot’s via London agency The & Partnership and is flogging […]

by B&T Magazine

B&T Magazine
Keep Left Wins PR Account For Greening Australia
  • Marketing

Keep Left Wins PR Account For Greening Australia

PR and content marketing agency Keep Left has been selected by proactive conservation organisation Greening Australia to raise public awareness of its flagship programs and national footprint. The relationship began in 2017 when Greening Australia engaged Keep Left in support of Reef Aid, a project launched with corporate partner Virgin Australia to improve water quality […]

VMO & Unilever Partner To Launch Streets ‘Talking Ice Cream’ Summer Campaign
  • Advertising
  • Marketing

VMO & Unilever Partner To Launch Streets ‘Talking Ice Cream’ Summer Campaign

In a market first for VMO and Streets, Unilever partnered with the Outdoor advertising network to launch their ‘Talking Ice Cream’ summer campaign via a fully-automated, real time dashboard solution. Designed by VMO, the custom-built platform enabled Streets to serve dynamic, geo-targeted messaging triggered by current news, weather and events in real-time. Multiple creative assets […]

Dentsu Aegis Network’s The Search Factory Rebrands
  • Marketing

Dentsu Aegis Network’s The Search Factory Rebrands

Performance and data agency iProspect has announced that The Search Factory, which was acquired by Dentsu Aegis Network in June 2016, will rebrand to iProspect in Brisbane. This announcement marks the official launch of the iProspect brand in Brisbane, with the team of 29 adding to their Melbourne, Sydney and Auckland offices, and joining a […]

The 10 Trends For Brand-Consumer Relationships This Year
  • Marketing

The 10 Trends For Brand-Consumer Relationships This Year

Aussies want brands to stand for something that matters and to know there are more social groups than just Millennials, according to a new report. Independent Aussie media agency The Media Store’s 2018 Trend Forecast details the top 10 trends for brand-consumer relationships this year. Helen Karabassis (pictured above), head of research and insights at […]

Australia’s News Media Audience Grows For Second Consecutive Year: emma
  • Media

Australia’s News Media Audience Grows For Second Consecutive Year: emma

News media grew by 2 per cent in 2017 for the second consecutive year, according to the latest emma (Enhanced Media Metrics Australia) data1. In December 2017, 16.9 million people, or 90 per cent of the population (aged 14 and over), read news media across all platforms. Almost three quarters of the population (74 per cent, […]

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type
  • Advertising
  • Media

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type

New research from respected marketing science academic professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The mobile edition of Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.