Tourism Tasmania Appoints Director of Marketing

Tourism Tasmania Appoints Director of Marketing
SHARE
THIS



After a five-month recruitment campaign, Tourism Tasmania has appointed local marketing and brand consultant Guy Taylor as Tourism Tasmania’s new Executive Director of Marketing.

Guy brings to the position over 20 years of experience in marketing communications and organisational strategy, which includes some of the country’s most successful brands like Blundstone footwear, James Boags Premium beer and RACT.

Guy Taylor is already well known to Tourism Tasmania staff and a number of tourism industry representatives following his participation in the new tourism brand project in 2012 and 2013.

This project ultimately led to the development of the very effective and successful Go Behind the Scenery advertising campaigns. Guy will take up his position with Tourism Tasmania on 11 August.

Guy Taylor

Guy Taylor

Planning is already underway for him to get out and meet tourism industry groups and major stakeholders in the following weeks and months.

For more information on Guy Taylor see the media release from Tourism Tasmania’s CEO John Fitzgerald.

Main image courtesy Tourism Tasmania & Hobart City Council

Please login with linkedin to comment

Briefs Instagram ads Turn

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]