TotallyAwesome Launches First Kid-Safe Digital Solution To Measure Ad Campaigns

TotallyAwesome Launches First Kid-Safe Digital Solution To Measure Ad Campaigns

TotallyAwesome has launched a digital research solution across its digital ad marketplace, empowering brands to measure the effectiveness of their campaigns without compromising kids’ privacy.

The first COPPA-compliant method in the kid-tech space, BrandLift doesn’t require personal data collection or cookies to track exposed and control groups.

Kids’ digital advertising is regulated by privacy laws such as COPPA and GDPR. Under these regulations, advertisers cannot collect any personal data from kids aged under 13 years.

As the use of cookies is prohibited in the kid-tech industry, measuring campaign impact has always been challenging up to now.

BrandLift is the first solution which enables brands and advertisers to measure effectiveness while staying compliant.

Using a pre-campaign survey as a control group and a random sample of kids likely to see the ad as an exposed group, TotallyAwesome effectively tracks a campaign’s impact without collecting personal data from kids.

BrandLift can measure a range of performance indicators to reflect campaign objectives, including awareness, brand preference, affinity, and intent.

TotallyAwesome CEO Quan Nguyen said: “We’re glad to be empowering our partners with effectiveness metrics that allow them to optimise their communications strategy, planning and creative development.”




Please login with linkedin to comment

BrandLift TotallyAwesome

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]