TotallyAwesome Launches First Kid-Safe Digital Solution To Measure Ad Campaigns

TotallyAwesome Launches First Kid-Safe Digital Solution To Measure Ad Campaigns
SHARE
THIS



TotallyAwesome has launched a digital research solution across its digital ad marketplace, empowering brands to measure the effectiveness of their campaigns without compromising kids’ privacy.

The first COPPA-compliant method in the kid-tech space, BrandLift doesn’t require personal data collection or cookies to track exposed and control groups.

Kids’ digital advertising is regulated by privacy laws such as COPPA and GDPR. Under these regulations, advertisers cannot collect any personal data from kids aged under 13 years.

As the use of cookies is prohibited in the kid-tech industry, measuring campaign impact has always been challenging up to now.

BrandLift is the first solution which enables brands and advertisers to measure effectiveness while staying compliant.

Using a pre-campaign survey as a control group and a random sample of kids likely to see the ad as an exposed group, TotallyAwesome effectively tracks a campaign’s impact without collecting personal data from kids.

BrandLift can measure a range of performance indicators to reflect campaign objectives, including awareness, brand preference, affinity, and intent.

TotallyAwesome CEO Quan Nguyen said: “We’re glad to be empowering our partners with effectiveness metrics that allow them to optimise their communications strategy, planning and creative development.”

Please login with linkedin to comment

BrandLift TotallyAwesome

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?