Ten Brands Shelling Out Big To Partner With Star Wars: The Force Awakens

Ten Brands Shelling Out Big To Partner With Star Wars: The Force Awakens
SHARE
THIS



With the release of the eagerly anticipated Star Wars The Force Awakens right around the corner, many brands eager to be a part of the $37-Billion-dollar franchise are jumping on the Star Wars bandwagon by incorporating it into their advertising and partnering with Disney (owner of the Star Wars franchise).

Companies such as Cover girl cosmetics, Kraft, Duracell, Adidas and more have teamed up with Disney to create their own lines of Star Wars merchandise.

The Star Wars franchise is one of the most influential franchises on modern culture with iconic and recognisable quotes being used in modern society for years. Star Wars has played a role in many people’s lives since the release of the first film in 1977, and its many years of popularity has gained fans from generations who are keen for the new film.

The Force Awakens is anticipated to be the biggest movie of the year as it has sold more advance tickets than any other. The mass popularity of the franchise has made merchandise in high demand, with toy companies such as Hasbro flooding with fans eager to buy their own merch. There is merchandise catered for all ages and interests from high fashion shoes to macaroni and cheese. However, the buyers all have one thing in common; a love of Star Wars.

Top Ten Brands Partnering with Star Wars:

1. Adidas

Adidas, the second largest sportswear manufacturer in the world, has teamed up with Disney to create a unique line of Star Wars inspired trainers. Ranging from Storm Trooper printed Super Stars to Luke Sky Walker jackets. Some of the shoes such as the Star Wars ZX Flux’s are customisable for suit your favourite characters.  Its slogan plays on the ever popular Star Wars quote may the force be with you as may the Adidas Originals be with you.

miadidas-star-wars-superstar

Image via sneakerbardetroit.

2. Kraft

FMCG company Kraft has also teamed up with Disney upon the release of The Force Awakens. It has released a Star Wars themes line of macaroni and cheese. Adam Chasnow, who headed the Kraft project at agency CP+B said “Kraft is an icon; ‘Star Wars’ is an icon,” therefore a partnership just made sense.

The Kraft packaging feature the beloved Star Wars characters as well as the faces of Vintage Star Wars memorabilia. The macaroni its self will also be in the shape of the most popular Star Wars characters.

3. Irregular Choice

One of the most exciting Star Wars inspired collections is Irregular Choices Star Wars shoe line. Irregular choice is an English accessory brand specialising in unusual footwear, bags and accessories.

The 2015 range includes some Star War themed pieces including C3PO flats to R2D2 high heels. Although a little pricy there are many different styles of shoes for men and women inspired by their favourite Star Wars character.

4. Cover Girl

Cover Girl Cosmetics has recently released a Star Wars themes makeup line, it’s a nine-piece collection with lipsticks, nail polish colours and eyeshadows.

All products feature an individual Star Wars quote.  Pat McGrath the designer of the Cover Girl Star Wars line is a British makeup artist, she has been called the most influential make-up artist in the world by Vogue magazine and other commentators.

She aimed to do something new and creative with Star Wars merchandise and as far as we are concerned she succeeded. The collection is available from Kmart, Priceline, Woolworths, Target, Coles and Big W.

Image via Telemundo

Image via Telemundo

5. Duracell

Duracell is an American brand product line of batteries and smart power systems owned by Procter & Gamble. It has featured Star Wars in its most recent advertisements in the lead up to Christmas and the release of The Force Awakens.

The ad depicts a fantastical battle, showing a brother and sister fending off storm troopers with their Duracell powered lightsabres on Christmas morning. Its slogan reads never underestimate the power of imagination.

6. Lego

Lego has a running history of partnering with the Star Wars franchise. It has previously released Star Wars Lego toys, video games and mini movies. Celebrating the upcoming release of the Force Awakens, Lego has released a Lego version of the official poster.

Image via SlashGear

Image via SlashGear

7. Subway

Subway is also jumping on the Star Wars bandwagon by making a kid’s meal bag featuring Star Wars characters, quotes and artist impressions.

The boxing and packages are Star Wars themed and with every purchase comes a Star Wars tote bag and a toy. Younger fans of the Star Wars franchise are excited to get a meal and a toy from their favourite franchise.

Image via YukaFaceForums

Image via YukaFaceForums

8. Bloomingdales

Bloomingdales fashion has teamed up with 10 talented designers and Star Wars to create a high fashion Star Wars inspired collection. All the money raised will go towards Child Mind Institute a non-profit organisation dedicated to transforming mental health care for children everywhere.

It is committed to finding more effective treatments for childhood psychiatric and learning disorders. Its line named Force 4 Fashion, is a very limited collection going for very high prices at auctions.

Image via Fast Company

Image via Fast Company

9. EA games

EA games has partnered with Star Wars before, making many Star Wars themes video games. For the upcoming release of The Force Awakens EA has partnered with Disney again and released a new video game named Star Wars Battlefront.

The game allows players to live out a broad array of heroic moments and intense battle fantasies of their own, taking place on iconic planet Star Wars planets. They can choose to play as their favourite characters and fight their favourite villains.

The trailer shows the interactive world the gamer is in and shows fantastical battles.

10. Campbell Soup

Campbell soup has also teamed up with Disney and incorporated Star Wars into its soups and packaging. It has released a heart-warming advertisement of two gay dads feeding their son. Using the famous Star Wars quote one dad says, “Cooper, I am your father”, zooming in to the Star Wars branded can.

“No, no, no, I am your father,” his husband jokes, and delivers another spoonful. At the end, a voiceover says that Campbell’s soups are for “real, real life.”

The actors are a real-life married couple and have featured in other advertisements together.

 

Latest News

Y&R’s Julian Bell To Return To Clems Melbourne
  • Advertising

Y&R’s Julian Bell To Return To Clems Melbourne

After 11 years, Y&R Melbourne’s managing partner, Julian Bell, has departed the agency, having lined up a new role at Clemenger BBDO Melbourne. In a statement to B&T, Y&R’s chief executive for Australia and New Zealand, Pete Bosilkovski, said: “Julian has been instrumental in nurturing and growing the account management team, and I want to […]

Roseanne Set To Be Killed Off, As Plans For Spin-Off ‘The Connors’ Revealed
  • Media

Roseanne Set To Be Killed Off, As Plans For Spin-Off ‘The Connors’ Revealed

It appears a Roseanne-free version of Roseanne is set to get the go ahead with producers in the US green lighting plans for a spin-off show to be called The Connors. Roseanne – a revival of the long-running sitcom which ran from 1988 to 1997 – was swiftly axed following a racist tweet by the show’s star, […]

by B&T Magazine

B&T Magazine
Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs
  • Campaigns

Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs

As any gay man will tell you, when it comes to insults they’ve probably heard them all- Pillow biter, fairy or sword swallower to name just a few inappropriate ones. However, Coca-Cola in Brazil has turned a common local insult into a strong anti-homophobia campaign. Apparently, “this Coke’s a Fanta” is a common insult to describe gay men […]

by B&T Magazine

B&T Magazine
Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director
  • Marketing

Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director

Ikon Communications has appointed Melissa Roberts as agency director, Ikon Melbourne. Roberts will report directly to CEO Lesley Edwards and will take a key position on Ikon’s national leadership team. Edwards said she was delighted Roberts has decided to re-join the Ikon family to lead its burgeoning Melbourne office, as the agency embarks on an […]

HT&E Chairman Tenders Resignation Following Adshel Sale
  • Media

HT&E Chairman Tenders Resignation Following Adshel Sale

Here, There & Everywhere (HT&E) has announced that Peter Cosgrove has tendered his notice to retire as chairman and a director of the company. Cosgrove has been on HT&E’s board for 14 years and chairman of the company for five of those years. The resignation of Cosgrove comes just after oOh!media acquired HT&E’s outdoor media […]

by B&T Magazine

B&T Magazine
Cut out letters on keyboard
  • Advertising

Advertisers Should Enrich Australian Culture, Not Fake News Merchants

Australian News Channel CEO, Angelos Frangopoulos, has urged Australian advertisers to carefully consider how their media investments impact Australian society. Applauding the ACCC’s digital platforms inquiry, Frangopoulos said its outcome would be “absolutely critical”, not just for Australian media companies, but for Australian culture. “This is about Australian stories being told by Australians,” he said, […]

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman
  • Advertising
  • Campaigns
  • Marketing

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman

Professional networking platform LinkedIn has unveiled a consumer-targeted social campaign featuring Aussie members expressing their own takes on success. The campaign, titled ‘In It Together’, is based on the insight that the traditional notions of success have changed and is no longer defined by securing a corner office or a promotion. A survey conducted by […]

Weight Watchers Launches First Global  Marketing Campaign
  • Campaigns

Weight Watchers Launches First Global Marketing Campaign

Weight Watchers International has launched its first global marketing campaign that celebrates the liveability of the WW Your Way+TM program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of the company’s “Season of Impact” and marks two firsts […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.