Toothless Rah-Rahs Get Beer Bottle Opening Teeth In New Campaign

Patient hold broken artificial tooth beside open  mouth

It’s a hard game rugby, and many a tooth has been strewn around the field, leaving a gaping hole in the owner’s mouth.

Recognising the absence of some pearly whites in players, Ogilvy Argentina crafted a campaign for Salta Beer which provides free implants to rugby players who have lost their teeth playing.

However, these implants have more than just a crunching and crushing function. The dental inserts are able to open beer bottles too.

Check out the video below.




Please login with linkedin to comment

Advertising Standards Bureau Clemenger BBDO Sydney surfing

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]