It’s a hard game rugby, and many a tooth has been strewn around the field, leaving a gaping hole in the owner’s mouth.
Recognising the absence of some pearly whites in players, Ogilvy Argentina crafted a campaign for Salta Beer which provides free implants to rugby players who have lost their teeth playing.
However, these implants have more than just a crunching and crushing function. The dental inserts are able to open beer bottles too.
Check out the video below.