Integrated communications agency, History Will Be Kind (HWBK), is continuing a stellar year of client wins and expanding its portfolio thanks to a new partnership with premium swimwear brand, Tom & Teddy.
Engaged to craft and execute a socially-led campaign, HWBK will kick off activity immediately to showcase the unique Tom & Teddy range in the lead up to the peak Christmas and summer seasons.
Michelle L’Huillier, founder of Tom & Teddy, said HWBK presented a fresh and intelligent approach, and will help drive engagement and sales as the business expands internationally.
“Tom & Teddy has a very distinct brand positioning and is growing rapidly. Our distribution is now global, and we need an agency that understands how to we can capitalise on this increased presence in multiple markets.
“We have found that in History Will Be Kind and are excited to boost our presence in what is a fiercely competitive market.”
Emma-Jane (EJ) Granleese, managing partner of HWBK, said, “This new client win is testament to our insights-driven offering, and commitment to being agile in a fast-changing social environment. We are thrilled to be working together and have the opportunity to deliver significant cut through.”
Tom & Teddy is the latest addition to the agency’s expanding client roster, which includes the likes of Unilever, Cheapflights, Merlin Entertainments Group and International Convention Centre Sydney.
The HWBK hybrid offering of social media, traditional and digital communications is supported by in-house production, design and digital build capabilities.