International marketing outfit TLC has announced the launch of TLC Sport.
The new division will be headed by Andres Tortarolo with headquarters in Madrid, but will provide solutions to 14 countries including Australia.
A spokesperson for TLC said: “The growing sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Consumers want to feel emotionally connected to their brands, and the values and passion that sports generates are the perfect alternative to non-conventional communication.”
Tartarolo has extensive experience in sport marketing and within the entertainment industry, in which he has held several positions for the past 18 years including marketing director in ISAF Sailing World Championship, sponsorship manager in Audi MedCup Circuit and director of Village Club Selection.
TLC aims to bring its expertise in promotions to the world of sport marketing including new innovative rewards, event sponsorships and promotional campaigns linked to international events and athletes.