Tips For Holiday Marketing Campaign

Tips For Holiday Marketing Campaign
SHARE
THIS



Have you started preparing your business for this holiday season? If you haven’t started preparing then you’re missing out on valuable sales opportunities and there is no time to wait anymore. This is the ideal time to start with creating your holiday marketing campaign, says founder of AICelluloids Advertising Agency Sundeep Mallipudi.

Every holiday Season is a popular time to market your business/brand/product, so it’s very important to put a lot of thought and efforts in creating and executing your holiday marketing campaigns.

Numerous customers begin their shopping well before and will spend a lot during these holiday season. Thus your primary focus should be to get your customers to spend with you and not your competitors.

To make this holiday season your best one yet, here are the seven marketing tips you need to start creating your holiday marketing campaigns and stand out from the crowd.

1. Get Set with Proper Message:

Holiday Season is not the time to send out an everyday message. Be very particular on what message you are going to send to the audience for this holiday season.

For example, you have a restaurant business and you need to promote it for this holiday season, so your message might be encouraging you to spend time with your loved ones and share a meal in their restaurant.

This message has authenticity because they’re in the business of making moments for people to relax and gather and celebrate.

2. Personalise each Campaign:

Even the best content can be seen as ‘spammy’ if it’s outside the interest area of an individual. Appealing to customers based on what they’re interested in right now is the initial success of your holiday season marketing campaign and to do that you need to build in contextual data.

Make the customers feel that this offer is personalised only to them, but don’t miss any opportunity to convert the interest into sales. So use ZMOT technique to reach the right audience at the right place and at right time.

3. Tell a Story:

Tell a story with touching message that resonates on a particular occasion which will help you to educate your prospects about the bond you are holding with the existing customers. Thus you can move towards making this holiday marketing campaign success.

4. Visual Treat:

Visuals/Videos provide an unrivalled means of telling a story, being both educating and entertaining. Visual content continues to grow in popularity, for the simple premise that seeing is understanding. So, tell your story with more visual content.

5. Celebrate those Festive Feelings:

People assume that their purchase decision-making is purely rational, but the truth is all people make decisions emotionally before judging them rationally. So, to create a successful holiday marketing campaign, you should focus on an emotionally driven campaign. Focus on the feelings that fit the festive season and make it a celebration.

6. Element of Surprise:

People like to make big deals in every holiday season, so people will expect the offers well before, and start deciding on taking purchase decisions. So, if you can create an element of surprise with an unexpected personalised offer, you can easily convert your prospects.

7. Integrate Different Channel:

Multi-channel marketing is crucial to trigger audience minds with emotional message and offers you are giving this holiday season. So, create a consistent user experience (in terms of emotional appeal, offers or campaign message) regardless of which channels your customers are using.

 

Please login with linkedin to comment

Latest News

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]