Tips From Atomic 212 On How Brands Should Use Data-Driven Marketing

Tips From Atomic 212 On How Brands Should Use Data-Driven Marketing
SHARE
THIS


What best describes you?

Data-driven marketing strategies have fast pushed more traditional approaches to the side, creating a whole new landscape that marketers will need to be familiar with.

And, as keeping abreast of data driven strategies can be a highly complicated task, more businesses seek out digitally savvy consultancies to partner with them.

In an ever changing media landscape of evolving engagement strategies with more refined data to direct a campaign, the task of creating, implementing and assessing marketing campaigns has become an undertaking often too complex to be handled by internal teams.

Yet, with technological improvements expanding audience reach and greater data integration that can lead to campaigns being more complex, the traditional approach from creative agencies is requiring an overhaul, with a fresh and more innovative mindset required for the days ahead, said Jason Dooris, CEO of media agency Atomic 212 (pictured above).

“Today’s outcome driven marketing campaigns need to be developed with greater collaboration between data and creative at its core, and with greater consideration of consumer trends and their behaviour around technology,” Dooris said.

Traditionally, both in-house marketing departments and agencies have maintained a divide between creatives and tech teams, analysts and content creators, keeping each of their areas siloed and only working side by side or in succession.

“It is one thing to keep up with current marketing trends,” he said, “Yet another altogether to be pushing beyond and to lead the way, which we attempt to do with collaborative multi-disciplinary teams and innovative data marketing strategies.”

Atomic 212 has been playing about in this space, undoing the conventional separations, melting different roles into a one-goal orientated team and developing inventive new strategies and programming. By embracing a full-service approach, which allows it to marry analytical and creative teams, its clients have seen solid results.

“Data-marketing is fast emerging as the way of the future and aims to not merely project a marketing message into the target audience’s space, but to be tailored specifically to appeal and engage its audience in line with their behaviours and technology trends,” Dooris said.

“The opportunities that data marketing presents for businesses to take their audience engagement to the next level are massive.”

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]