Tinder Launches A Branded Podcast About Dating

Tinder Launches A Branded Podcast About Dating
SHARE
THIS



Tinder has launched a six-part podcast series DTR short for “define the relationship” which will cover various topics surrounding dating in the digital age.

Here’s the description: “DTR is brought to you by Tinder and Gimlet Creative, and hosted by Jane Marie (This American Life, Jezebel, Cosmopolitan). Part wisdom, part data science, part investigative reporting—it’s a deep dive into the conversation about dating and relationships in the digital age.

“From the ubiquitous ‘hey’ as an opening line to first date ‘fails’ to the various ways people Tinder in different cultures around the globe, DTR explores the good and bad, the hilarious and awkward, the wonderful and bizarre aspects of dating in today’s world.”

“We have a lot of Tinder team members who love to listen to podcasts,” said Ferrell McDonald, chief marketing officer at Tinder. “We have a lot of interesting data and stories to tell, so it just really felt like a great opportunity for us.

“The rules of dating are constantly evolving. People are experiencing new challenges and naturally have questions that they may be hesitant to ask and new experiences that they want to share but might not have had the appropriate platform to—until now.

“We hope our audience will be inspired by other people’s successes and failures, because that’s what makes us human. … And that’s what makes modern relationships so interesting.”

“It’s not just about Tinder,” said Nazanin Rafsanjani, creative director at Gimlet Media and head of Gimlet Creative. “It’s about all the things people are confronting on Tinder or on any other dating app.”

She added, “We want to make something that anyone would want to listen to.”

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]