Three Ways Retailers Can Add Value This Mother’s Day

Three Ways Retailers Can Add Value This Mother’s Day
SHARE
THIS



We’re not sure if you’ve noticed all the ads on TV and hints from your mum, but PSA – Mother’s Day is approaching next May. In this guest post, Marin Software managing director APAC Jay Revels tells us how this upcoming holiday can be a boon for any brand that listens.

Mother’s Day has Australians set to spend an overall retail amount of $1.3 billion. Here are three ways retailers can amp up the ante ahead of this year’s big event.

1. Create the easiest path to purchase

It still surprises me to see how many retailers overlook simple but impactful ways to engage audiences around major holidays.

The golden rule to creating a compelling user experience is making the path to purchase as easy and enjoyable as possible for customers. Shopping made easy is an easy sale.

Ensure your site is operating as smoothly as it should ahead of major holidays such as Mother’s Day. Make it easy by creating gift ideas targeted to audiences, delivered in a way that is second nature.

For smaller retailers – or those with a budget that doesn’t immediately extend to a website upgrade – a cost-effective way to tackle this can include a simple Facebook catalogue of top items, linking directly to purchase on the website.

Packaging up content in an easy to click format will ensure your followers and community are kept engaged.

2. Small steps aid purchase

Sometimes it’s the smallest things that make the biggest impact, particularly in the age of sharing on social.

Cart abandonment rates indicate paying for shipping is a bugbear for many online shoppers. Don’t risk leaving your customers irked so close to a sale. Consider the cost of offering free shipping around major holidays and you may see a spike as a result.

We’re seeing more and more retailers offer incentives around free postage, next day delivery, and even personalised Mother’s Day cards included in the purchase.

3. Strategic partnerships add value to the wider community

Don’t overlook opportunities to add value to people who aren’t able to celebrate major holidays. Mother’s and Father’s Day are big opportunities to give to charities, especially those helping people who have experienced the loss of a parent figure or loved one.

What percentage of your proceedings could you give to a charity? Are you both targeting the same audience and if so, could you help them achieve their fundraising goals? Will you be able to add value to their current customer base in new ways?

Consider a charity that ethically and morally complements your brand values. Look at ways your database could contribute to a good cause and how you, as the marketer, could add value to the change they are promoting.

 

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]