Three Tips For Effectively Engaging With Millennials
Are you a marketer that is struggling to engage Generation Y effectively? Well, fear not! Growth Tank director David Willey provides some words of wisdom on how you can get the attention of Millennials – and keep it.
Millennials are now the most sought after market segment the world over. With 4.5 million of them in Australia alone, with a spending power of over $530 million, brands are still finding it a minefield to reach the most misunderstood generation of consumers yet. Can your company afford to not effectively engage with this generation?
Here’s a handy list of some key tips to help:
- Millennials DO Use Email
While we all know it’s important to engage with Millennials on social media, new research by Adestra shows that email is the clear winner when it comes to how Millennials want to be contacted by brands. It is therefore important not to discount email marketing to Millennials. However, it is also key to understand that both are quite different in the millennial eye. Social media is a place for customers to engage with brands and to share content that they think valuable or cool, whereas email marketing is more of a way for customers to receive news and product info. Use email marketing to drive customers to your site and social media and then engage them there with valuable and shareable content.
- Be Authentic
Authenticity and transparency are words that get used a great deal when it comes to Millennials, and with good reason. As the most connected and advertised to generation, they are often the hardest to engage. They know when they’re being sold, and they don’t like it. The trick is to make your ads so good they can’t ignore them. This advice is also true while engaging with Millennials on social media. If you’re inauthentic, whether trying to conceal a mistake or responding to feedback, they will see right through it and call you out. If you made a mistake, or someone has a genuine complaint, hold your hands up and apologise publicly. Your honesty will be refreshing and welcome, and everyone will see what a proactive company you are.
- Deliver Valuable & Shareable Content
One in three Millennials claim to read blogs or reviews before making a purchase, or engaging with a brand, meaning you need to be putting out good content. Where poor or ‘deceiving’ content (read salesy) will turn Millennials off your brand, good content (read valuable and shareable) will not only win you sales, but create brand loyalty. The trick is to think not ‘how will this piece of content sell my product?’, but rather ‘what value is the content to the customer, and why are they going to engage with it?’ If they are engaging with your content, then they are engaging with your brand and are much more likely to make a purchase or share your content.
In general, there are three reasons Millennials will share content: because it resonates on a deeply personal level with them and their friends, because it addresses a personal need, and because it makes them look smart, in the know or cool in front of their friends.
These three points barely touch the surface of where to start with effective Millennial marketing. If you want to hear the most up to date research, marketing secrets and practical strategies of how to get the edge with them as consumers, Growth Tank is hosting the Millennials Marketing Conference in Sydney at the University of New South Wales on Tuesday 29 November and Wednesday 30 November 2016.
Top experts from Facebook, MTV, Instagram, Twitter, Network Ten, Yahoo7, The Urban List, HubSpot, Junkee Media, Hello Social, Soap Creative, Campus Group, Outbrain, MKTG, VAMP and many more will share their insights and strategies for effective Millennial marketing.
Tickets are available at www.millennialsmarketingconference.com.
Please login with linkedin to comment
Collaboration David Willie Growth Tank Millennials Marketing ConferenceLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.