The Three Secrets To Guiding A Business Through Dynamic Change

The Three Secrets To Guiding A Business Through Dynamic Change
SHARE
THIS



Heading up a business that is going through constant change is exciting. Stressful? Sure. And tiring. When weekends become days to get more stuff done you know you’re in a business that, for good or bad, is a dynamic business. Here, Jon Stubley, VP ANZ, GumGum dives deep into the topic.

I must be addicted to the buzz. I’ve only ever headed up organisations that are going through periods of rapid change.

I’ve headed sales teams for media properties going through periods of extreme innovation; then led the commercial operations at an Internet Radio station, participating in a period of healthy disruption that has completely changed how we consume music.

And now I’m leading the Australian and New Zealand business of GumGum – a company that invented an entirely new form of advertising; in-image advertising.

I took the lead with these organisations because I like building things, and being responsible for something new. I derive genuine intellectual satisfaction from the idea of disruption and innovation.

It is exciting running at 1000 miles per hour in a nascent space, where every day requires the agility to pivot and riposte as new opportunities emerge. At the same time, keeping the team focused, committed, and energised through periods of rapid change requires a different kind of leader.

There are three traits that I believe executives need in particular in order to thrive in these kinds of businesses;

1) Constant and open communication

In a dynamic environment, not every employee is going to be comfortable with every pivot. Communication is important. On the most simple of levels, it is important because it ensures that everyone is aware of what’s going on, and in a dynamic environment, that can change daily.

More importantly, open two-way communication allows employees to voice concerns and get the answers they’re looking for without it becoming a matter for the grape vine which, depending on how concerned employees are, can become a critical drain on morale.

It’s important to be transparent, listen, and show a little vulnerability when it is authentic. Executives at dynamic companies can’t afford to be seen as untrustworthy if they want to align the organisation behind the core vision.

2) Cultural overload

Getting the entire team to feel like a valued member of a team (that they care about) is critical for the success of dynamic organisations. Highly engaged employees that have an emotional investment in the organisation are the ones that will stick with the business through short term challenges, and have faith in the direction that the organisation is moving in the longer term.

Executives in dynamic organisations need to remember that they are asking their staff to sacrifice the security of a job in a safe corporation to try to achieve something wild and special, so they need to make the time to show appreciation for that.

Ramping up team building and cultural activities to make sure staff get to know one another helps as well, as it builds a sense of camaraderie and cohesion within the group.

3) Encourage innovation

A dynamic business is by nature an innovative one, but encouraging individual staff to be innovative is not as easy as it sounds. For employees to feel empowered in being innovative, it’s important that they feel like they have permission to fail, and this is a mindset that businesses in general are not good at.

To shift the attitudes within the business away from one of blame and accountability, it’s important that the consequences of an idea falling flat are not tied to the analysis of the performance of the employee that had the idea. No one in a business will be innovative if they feel that their career development is in jeopardy if the idea falls flat.

Many businesses set aside time for the entire company to have casual brainstorming sessions. Often there’s beer and/or wine involved. Often it’s a Friday afternoon and it’s presented more as a way to unwind from the week than as a venue from which actionable outcomes are expected.

Allowing people to think aloud without expectation often generates the most creative thinking. As an executive, the most difficult task of all is to be open to these ideas when they’re good, even if they’re not something that you’re initially on board with.

Give the team a chance to develop those ideas, and be prepared to adopt them if they turn out to be better than what you had in mind.

A dynamic business environment looks (and can feel) chaotic, and the greatest challenge that any business leader faces in turning these environments into an advantage to the business is not to give in to the chaos.

The executives that thrive in dynamic business environments are the ones that are focused through the flux; they need to have the strength to focus on both the day-to-day challenges and opportunities, as well as the end game for the business.

 

Please login with linkedin to comment

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine