Three Leading Brands Partner With Paper Plane To Close The Skills Gap For Marketers

Three Leading Brands Partner With Paper Plane To Close The Skills Gap For Marketers
SHARE
THIS



Paper Plane has joined forces with Scentre Group Westfield, BT Financial Group and Foyster Media to create a world-first project-based adult education platform.

The current projects will upskill marketers and UX designers and revolutionise the education industry by offering participants the opportunity to work with real brands, on real briefs to obtain genuine, certified work experience.

Managing director of Paper Plane, Mike O’Brien, has more than 25 years experience in the education sector and recognises the gap between what the industry demands and what traditional education is able to offer is still too wide, with 39 per cent of employers citing inadequate training as an issue with new hires.

“Marketing and digital careers are no longer linear; more and more roles hybrid roles are emerging,” he said.

“Companies want to see evidence of a range of relevant skills and they want to see them demonstrated through past experiences.

“Yet young marketers and UX designers are feeling like they don’t have the skills they need to fulfil the potential of the roles. To bridge this gap, Paper Plane recognised it had to have companies involved with it’s learners working on real projects to offer on-the-job experience.”

Paper Plane has worked collaboratively with partners Scentre Group Westfield, BT Financial Group and Foyster Media to co-craft projects that will develop the participants digital marketing and UX strategy skills along with those intangible skills of creativity, problem-solving, advanced reasoning, complex judgement, social interaction and emotional intelligence – all while building a portfolio of work.

Nick Gatehouse, general manager of strategic initiatives, customer experience for Scentre Group Westfield, added, “We were really attracted to working with Paper Plane because there are so many mutual benefits. It brings real-world commercial problems into the educational space.

“Ideally, it will feed our innovation pipeline and give us a good look at an esteemed bunch of learners, offering them insight into our company with a potential to be part of it.”

The three launch projects include:

Scentre Group Westfield expects more than 530 million customer visits to shopping centres in 2017. The brief is to create a UX strategy and prototypes that will enhance customer experience for Westfield shoppers in the future, from trip planning to in-store activity and receiving goods at home.

Foyster Media’s brief is to develop creative marketing strategies for The Carousel.com and its newly acquired platform womenlovetech.com, which is devoted to promoting technology and innovation to a female audience.

BT Financial Group’s brief is to develop a UX design strategy that will help BT Financial customers navigate investing, superannuation and insurance with ease.

CEO and Founder of Foyster Media, Robyn Foyster, said, “For employers like myself it provides the opportunity to work with employees of the future and tap into the pool of talent that’s out there.

“These learners don’t have preconceived ideas about how things should be done, which opens up a wealth of opportunities. We are really excited to meet and work with tomorrow’s digital marketing superstars.”

Paper Plane projects are seven weeks in length and limited to 10-12 participants, allowing learners to continue working as they learn. Paper Plane provides weekly evening workshops conducted via video conferencing as well as course content delivered digitally so participants can consume on the go.

Each project is appointed a Project Lead – an industry professional to assist with technical skills – and a Gallup Certified Strengths Coach to identify the participants’ unique strengths and work with them to realise their full potential.

All applicants are assessed before being assigned to a project to ensure it’s the right fit for their experience and goals and to guarantee a team that will provide credible solutions to the partner company.

The projects offer:

  • Development of industry skills
  • Access to a credible employer
  • Provision of world-class curated content
  • Exposure to industry experts and leaders
  • A certified industry referral upon completion

While Paper Plane’s launch projects are focused on UX design and digital marketing, the team is working with leading Australian brands to create a variety of projects in coming months.

“Education for the future is not just a pathway to employment, but a foundation for a life long learning journey,” said Mike O’Brien.

“Paper Plane’s education platform has been designed to future-proof our workers and our businesses, helping them realise their dreams in anticipation of a vastly changed workplace into the 2020s and beyond.”

To find out about Paper Plane’s projects and introductory discounted offer of $1,500 visit www.paperplaneprojects.com.au. For Sydney based marketers and digital project managers you can attend a free Information Evening on Wednesday, 8 February – 6pm -7.30pm at  1 O’Connell Street, Sydney.

 

Please login with linkedin to comment

Latest News

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018
  • Media

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018

Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform. Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance. “What we’ve found is Australians […]

by B&T Magazine

B&T Magazine
International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
  • Advertising
  • Campaigns
  • Media

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing

Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign. Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy […]