This Public Service Announcement Used Instagram To Combat Sexual Violence

This Public Service Announcement Used Instagram To Combat Sexual Violence

Brazilian ad agency Africa turned to Instagram in its latest campaign for violence awareness organisation Instituto Maria da Penha in an effort to combat sexual violence.

Emma Mackenzie
Posted by Emma Mackenzie

According to the video depicting the campaign, three out of ten women experience some form of sexual violence, with more than half of it perpetuating from the way a woman dresses.

The campaign elicited the help of female Brazilian celebrities to upload a photo and include a description about how their body belongs to them.

Check out the video below.

Hidden Messages – Instituto Maria da Penha from Andre Batista on Vimeo.

Via Ads of the World.

Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Directors: Rafael Pitanguy, Eco Moliterno, Alvaro Rodrigues
Creative Directors: Jeferson Rocha, Andrea Siqueira
Associate Creative Directors: Bernardo Romero, Beto Rogoski
Copywriter: Lucas Ribeiro
Art Directors: Ivan Loos, Jeferson Rocha, Andre Batista
Project Creative Director: Evandro Soares
Project Producers: Paula Coelho, Paula Bezerra, Ana Padinha, Marcelo Leonardos, Pepo Penteado
Digital Producer: Guilherme Oliveira
Client Services: Rosi Ferreira, Juliana Araujo, Carolina Gatti